QR Code Press

Deciding between web apps and native apps for an m-commerce strategy

12/31/201112/31/2011 L. Green

Though mobile commerce still hasn’t reached levels that are anywhere near what e-commerce has achieved so far, this year has shown that there is tremendous potential in m-commerce but that the surface of it has barely been scratched. Large online businesses from Amazon to eBay are funneling billions of dollars every year into their mobile commerce efforts, including mobile websites and apps. Research conducted by Performics, a marketing firm, showed that 49 percent of individuals who use the mobile web heavily have already made at least one purchase using their…

Multi-Platform “Hybrid” Mobile Apps Emerge

06/25/2011 Jesse Collins

Lotte Card, a credit card company from South Korea, has come up with a solution to the struggle faced by mobile app developers that has limited them to the choice of either developing apps that function over multiple platforms or coming up with a sophisticated custom app – but not both. Though mobile apps are already possible for multi-platform use, one of the most significant problems that are faced with their development is that there was a limit to the sophistication that was possible for apps that would function across…