A hit or miss on magazine’s QR Code release

The premier issue of Vancouver’s new monthly Hush Magazine is brimming with QR codes. From ads to editorials, they are nearly on every page of the magazine. Hush describes itself in one tagline – raw, honest, and local. The more in-depth definition lies in the magazine’s goal, which is to reinvent what a magazine actually is by blending print, video, and social media. The Hush team has been laboring to keep the magazine secret during its four years of development. The team chose Valentine’s Day specifically for the imagery of…

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