Fashion industry opens its arms to augmented reality

Hugo Boss Store front

The fashion world is beginning to welcome augmented reality with open arms. The popular fashion retail store Hugo Boss in Britain has erected a 26-foot media wall that acts as a virtual dressing room. The store, which is only a month old, has also launched a website that will serve the same purpose. The move is inspired by a fashion show that was held in Beijing in April, which featured models accompanied by virtual counterparts as they trekked the catwalk. While Hugo Boss amazes shoppers with its new virtual dressing…

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