Mob.is.it brings more control to mobile sites

Mobile sites are becoming vital in a new business landscape The world is becoming more mobile. That is to say consumers around the globe are becoming more reliant on smartphones and tablet devices. For businesses, this means a multitude of new marketing opportunities that can drive online traffic. If consumers are forced to visit websites that are not optimized for mobile use, however, their experience is likely to be bad enough to encourage them to ignore a particular brand. Mobile sites can mean the difference between a consumer exodus and…

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appMobi introduces its in-app social game, purchasing, and analytics product, playMobi

Mobile apps payments

appMobi has announced the release of playMobi which is available to the public in its beta version and is a cross-platform game development, deployment, and monetization software development kit (SDK) based on HTML5. Through this new product, game developers using HTML5 are given a sleek JavaScript API solution for many of the challenges that they currently face, such as in-game payments, user authentication, scoring and leader board management, and social player engagement. At the very heart of playMobi, is a TapJ-style foundation, which was the HTML5 game social network category…

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In store scan-and-scram shopper management strategies

Mobile Marketing

Mobile is now making a solid place for itself, and retailers need to make sure that their strategies are prepared for this new kind of shopper that will use the device to gain information, who are prepared to leave a store after scanning a product’s barcode in order to find better prices online, and who will shop from the comfort of their own home without even heading out to a store’s physical location. Some of the suggestions that have been made for these retailers to make sure that they are…

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Adobe ceases efforts for mobile Flash

Mobile-Commerce

In a serious mobile battle that began back in 2007 when the iPhone was first launched and Steve Jobs announced that Flash could not be rendered on mobile devices due to the energy drain it causes to batteries, Adobe has finally admitted defeat and has stopped trying to pursue a mobile version of Flash. This announcement was made quietly and subtly on a blog post at Adobe. It equally announced that it will be directing its mobile focus on HTML5, instead. HTML5 is the cutting edge web programming language which…

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Mobile commerce: Changing the way we travel

Mobile Marketing Technology

Proving that QR codes are not just for businesses looking to establish themselves in the burgeoning mobile marketing industry, the barcodes are edging out the competition in the travel industry as the favored means of distributing information to travelers. According to Ayan Banerjee of MindTree, an enterprise solutions consulting firm, the future of travel technology lies firmly in the hands of HTML5, NFC, and QR codes. Each offers travelers with a rich media experience and each has their own areas of expertise and appeal. However, Banerjee believes that QR codes…

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