Hewlett-Packard, a major, multi-national technology company based in the U.S., has been entrenched in an anti-counterfeit campaign for the past four years. The company has been plagued by reports of fraudulent product appearing all over the world, most of which serves no other purpose than to put a dent in the company’s otherwise pristine reputation. To date, HP has recovered more than 20 million counterfeit products. Many of the falsified products take the form of ink cartridges for HP’s line of printers. To combat this counterfeit, the company is turning…
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HP uses QR codes as a part of mobile marketing campaign
At the Interop IT conference and expo, Hewlett-Packard Co. launched a new event mobile engagement strategy. HP demonstrated their new HP Connect event app while showing their quick-response barcodes as well as the customer-linking text keywords that brought users of mobile devices to everything from apps to white papers. According to the HP head of worldwide corporate mobile marketing, Chad Summervill, an entirely new mobile environment has been developed by HP for businesses. He explained that “This is a new field. We’re innovating as we go, and what we’re doing…
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