At the Interop IT conference and expo, Hewlett-Packard Co. launched a new event mobile engagement strategy. HP demonstrated their new HP Connect event app while showing their quick-response barcodes as well as the customer-linking text keywords that brought users of mobile devices to everything from apps to white papers. According to the HP head of worldwide corporate mobile marketing, Chad Summervill, an entirely new mobile environment has been developed by HP for businesses. He explained that “This is a new field. We’re innovating as we go, and what we’re doing…
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