Businesses struggle to find their place with mobile marketing initiatives

Mobile Marketers

Though there is no doubt that mobile marketing is on the upsurge, and it is an important way for many companies to reach their customers, many businesses are struggling to design their strategy using the new technology. Mobile is becoming highly recognized as an essential part of a marketing mix, but after having only just adopted the internet over the last few years, they are now finding themselves back at the very start of trying to work with a new technology and having to learn the ropes of the capabilities…

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