Some are still not sure how and what is a QR code

What-is-a-qr-code

Though the barcodes are everywhere in mcommerce, their usage instructions isn’t. This is leaving many consumers wondering what is the point, what is a QR code and what do I do with it? Brands, companies, and marketers are moving into mcommerce with leaps and bounds and are employing QR codes as a vital part of that process, many smartphone using consumers are left wondering how these mysterious looking black and white squares are used. Though the barcodes are drawing interest, there is still a learning curve to consider. As important as…

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MasterCard launches pilot project of new mobile payment platform called QkR

MasterCard has begun rolling out its new mobile wallet application for smart phones called QkR. The credit company has been working to establish itself in the emerging industry of mobile commerce. Competitors have been releasing their mobile wallets at a quick pace, but MasterCard has taken the time to ensure that its application is up to snuff with consumer needs. Unlike other mobile wallets, the QkR platform will not focus solely on NFC technology; it will also use QR codes as a form of mobile payment. The credit company has…

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Marketers more enamored with QR codes than consumers are. Awareness may be the issue

*We like this video by scan.me showing the tremendous potential along with how user friendly the QR code can be. Mobile technology is coming to dominate the marketing world. Marketers are particularly enamored with QR codes, as they allow for dynamic consumer engagements on a level that was unreachable in the past. Indeed, the codes have begun showing up everywhere from soccer fields to rental cars. Marketers often have a tendency to cling to strategies they believe will be a major hit with consumers, but QR codes have yet to…

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Reports show a stall in QR Code growth

Mobile Marketing QR Codes

Though QR codes have a great deal of potential for both marketers and consumers they still don’t seem to be catching on, because many people have yet to know what they actually are and how to go about using them. Many people assume that everyone must know what the two dimensional barcodes are and what they’re supposed to do with them, but a recent study has shown that almost eighty percent of college students don’t know what to do with one when they see it. This, from a demographic that…

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eBay opens new pop-up store in London for the holidays

QR Code Marketing

Electronic commerce giant eBay is launching a new pop-up store in the UK. The store, dubbed eBay’s Christmas Boutique, will have no cash registers as everything in the store can be bought by scanning the QR code connected to the item. More than 350 products will be on display for the five days that the store is open. Located at 34/35 Dean Street in London, eBay hopes to attract tech-savvy holiday shoppers that want to avoid the bustle of conventional stores. Two different types of QR codes are in use…

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