Naturtint USA Drives Consumer Web Traffic with QR Codes

QR Code Contest for Naturtint

Smartphone Codes Let Consumers Easily Find Stores and Enter Contests By scanning Quick Response (QR) codes on mobile devices, consumers can quickly get customized information and special promotions from International Trade Routes, the exclusive importer and distributor of Naturtint® natural permanent hair color in the U.S. Women consumers of fashion and beauty products are embracing these codes that enable instant, direct and efficient communication and engagement. Custom QR codes are being used successfully in ads for the natural permanent hair color appearing this winter in Glamor, Vogue, Elle, Women’s Health,…

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Scanbuy study shows majority of marketers to adopt QR codes in the near future

QR Code Statistics

The viability of QR codes in a changing market that is becoming more focused on mobility is much debated amongst marketers and companies looking to catch the attention of tech-savvy consumers. Scanbuy, a leading mobile barcode company, has released a new study concerning the matter. The study notes that, despite the rampant unfamiliarity of the codes amongst consumers, businesses are taking a keen interest in QR codes. Indeed, the codes are becoming so popular in the marketing world that the majority of advertisers may be using them in some way…

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B2B marketers may find significant benefit with QR codes

QR Codes Business Cards

B2B marketers are beginning to learn that the rules that have been discovered about social and mobile media techniques – such as the fact that they must continue to be properly adapted to their target market – can also be applied with QR codes. For that reason, experts have been coming up with various ways in which QR codes can be used for B2B marketing purposes. These uses range from everything from business cards to social media. It also involves all of the hand-out materials at trade shows. Everything from…

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Shelter pets benefit from QR codes through the Purina ONE initiative

Purina QR Code Campaign

Purina ONE has announced the start of two new initiatives to help benefit pets living in shelters, including one involving the use of QR code stickers which can be found on the front of packages of its dry cat food. Every time one of the barcodes is scanned, Purina ONE will give a donation of $1- up to a maximum of $30,000 – to feed pets living in shelters. Furthermore, the “Bowl-by-Bowl” program is starting at the Facebook page for Purina ONE, allowing its visitors to take simple quizzes that…

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Pitney Bowes launches new QR code management system to help companies adopt the technology

QR Code Statistics

Pitney Bowes, a software and hardware manufacturer based in Connecticut, has launched a new QR code management system. As the popularity of QR codes grows, more companies are beginning to look for ways to incorporate the codes into their businesses and marketing efforts. While the codes are not overly complicated themselves, there are some serious pitfalls that could interfere with their use that many companies simply are not aware of. Pitney Bowes aims to make the use of QR codes a bit more intuitive with their management system while helping…

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D&D Technologies adopts QR codes to reach out to customers

Scan QR Code

D&D Technologies, makers of high-performance gate hardware, have adopted QR codes in an effort to engage new consumers. With more people relying on their smart phones and other mobile devices to conduct their daily routines, the company has had to take a new approach to marketing. The codes will appear on all future marketing materials. Jim Peterson, senior vice presidents of sales and marketing for the company, believes that the codes will go a long way in engaging mobile consumers. The codes will be used for a variety of purposes.…

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Research shows small- and medium-sized businesses are taking on mobile marketing

Small Business Mobile ad success marketing

According to the results of a study that were just released by Borrell Associates, small- and medium-sized businesses seem to be taking on mobile marketing at an increasing rate. The research showed that approximately eighty percent of businesses of this size intend to add mobile to their marketing mix by the end of 2011. There were 484 companies of small and medium size that participated in this study. Among them, 83 percent stated that they had either already started using mobile marketing, or they intend to begin doing so before…

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iMingle introduces new payment method using QR codes

imingle App

iMingle Insurance, an online insurance market, has unveiled plans for a new instant payment initiative powered by QR codes. The insurer, whose entire operation is based on the Internet, aims to align their payment options with the rest of their business model. Using the codes, customers can pay their bills from anywhere, making transactions quick and easy. The service is specifically designed for those who are steeped in mobile technology. The codes will be stamped on the paper bills that customers receive in the mail. Scanning the code brings customers…

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Geo-marketing being utilized more and more

Geotargeting

Foursquare, the location-based marketing service, has announced a partnership with a series of daily deal coupon businesses, which is expected to bring geo-marketing out of the “dabbling” stage and into much more common use, for a major impact on mobile marketing. Geo-marketing has been effective, but has been only very lightly used in Australia and the United States so far. It has, however, created quite a stir in certain occasions, such as when thousands of customers rushed to Gap stores mere hours after receiving instructions to obtain one of 10,000…

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What businesses should know before designing an app

Mobile Marketing

The importance of online marketing is becoming so important that business aren’t asking whether or not they should be developing apps as much as they are trying to find out what they should do to ensure that they apps they have decided to develop will be as effective as possible. As the development of a mobile app can be quite an expense, there are several things that a business should know before diving in head first, to make certain that it will bring about downloads and repeat engagements. Mobile marketers…

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