how to mobile market Archives

Naturtint USA Drives Consumer Web Traffic with QR Codes

01/27/201204/14/2014 Guest Post

Smartphone Codes Let Consumers Easily Find Stores and Enter Contests By scanning Quick Response (QR) codes on mobile devices, consumers can quickly get customized information and special promotions from International Trade Routes, the exclusive importer and distributor of Naturtint® natural permanent hair color in the U.S. Women consumers of fashion and beauty products are embracing these codes that enable instant, direct and efficient communication and engagement. Custom QR codes are being used successfully in ads for the natural permanent hair color appearing this winter in Glamor, Vogue, Elle, Women’s Health,…

Scanbuy study shows majority of marketers to adopt QR codes in the near future

01/13/2012 Stephen Vagus

The viability of QR codes in a changing market that is becoming more focused on mobility is much debated amongst marketers and companies looking to catch the attention of tech-savvy consumers. Scanbuy, a leading mobile barcode company, has released a new study concerning the matter. The study notes that, despite the rampant unfamiliarity of the codes amongst consumers, businesses are taking a keen interest in QR codes. Indeed, the codes are becoming so popular in the marketing world that the majority of advertisers may be using them in some way…

B2B marketers may find significant benefit with QR codes

01/12/201201/12/2012 Julie Campbell

B2B marketers are beginning to learn that the rules that have been discovered about social and mobile media techniques – such as the fact that they must continue to be properly adapted to their target market – can also be applied with QR codes. For that reason, experts have been coming up with various ways in which QR codes can be used for B2B marketing purposes. These uses range from everything from business cards to social media. It also involves all of the hand-out materials at trade shows. Everything from…

Shelter pets benefit from QR codes through the Purina ONE initiative

12/08/201112/08/2011 Stephanie Beck

Purina ONE has announced the start of two new initiatives to help benefit pets living in shelters, including one involving the use of QR code stickers which can be found on the front of packages of its dry cat food. Every time one of the barcodes is scanned, Purina ONE will give a donation of $1- up to a maximum of $30,000 – to feed pets living in shelters. Furthermore, the “Bowl-by-Bowl” program is starting at the Facebook page for Purina ONE, allowing its visitors to take simple quizzes that…

Pitney Bowes launches new QR code management system to help companies adopt the technology

10/04/201110/04/2011 Jennifer Goula

Pitney Bowes, a software and hardware manufacturer based in Connecticut, has launched a new QR code management system. As the popularity of QR codes grows, more companies are beginning to look for ways to incorporate the codes into their businesses and marketing efforts. While the codes are not overly complicated themselves, there are some serious pitfalls that could interfere with their use that many companies simply are not aware of. Pitney Bowes aims to make the use of QR codes a bit more intuitive with their management system while helping…