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QR Code Press » Entries tagged with "how to market with codes"

Three stages of mobile marketing, Part III: An industry professional’s point of view

Three stages of mobile marketing, Part III: An industry professional’s point of view

(adsbygoogle = window.adsbygoogle || []).push({}); Augme Technologies, a leading mobile marketing firm, recently attended the Mobile Marketing Strategies Summit in San Francisco, California. The company has been making a name for itself in the emerging mobile marketing industry through the use of QR codes. We got it touch with Augme’s Nancy Urena, hoping to get some insight on how the company is leveraging the codes in their business. How are you implementing QR codes in your marketing … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, United States

Three stages of mobile marketing, Part II: A campaign in motion

Three stages of mobile marketing, Part II: A campaign in motion

Jobseekers have begun using QR codes as a way to stand out to potential employers. As mobile technology becomes an integral part of everyday life, new ways to use these technologies are constantly being discovered. Robert Half, a member of the S&P 500 and one of the world’s leading specialized staffing firms, attended this year’s SXSW conference in Austin, Texas, where they used QR codes to promote their services. We were able to get in touch … Read entire article »

Filed under: Featured News, QR Codes

Three stages of mobile marketing, Part I: Just starting out…

Three stages of mobile marketing, Part I: Just starting out…

The Louisiana Lottery is in the beginning stages of going mobile. Kimberly Chopin, communications manager for the Louisiana Lottery Corporation, has been at the heart of the effort, guiding the Lottery into new territory. We were able to get in contact with Kimberly and ask her some questions about how the company is using QR codes. Fortunately, she had quite a lot to say. How are you implementing QR codes in your marketing campaigns? The Louisiana Lottery … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes, United States

QR Codes and Mobile Marketing Trends

QR codes have been around for decades now. They were first developed in the mid-80’s by Denso Wave, a subsidiary of Toyota, to keep track of inventory. Smart phones were non-existent in that era, so usefulness of the codes was limited. As smart phones and other mobile devices rose to prominence, the codes became a popular tool for marketers to connect with consumers. In Japan, the codes are now used extensively for just about everything. Marketers around the world agree that QR codes are the next step in mobile advertising. They provide instant access to videos, websites, maps and other information that can be used to engage consumers. Their popularity has been increasing in the western world over the past year, and marketers in the U.S. are beginning to use the … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends, United States