Three stages of mobile marketing, Part II: A campaign in motion

Robert Half Website Preview

Jobseekers have begun using QR codes as a way to stand out to potential employers. As mobile technology becomes an integral part of everyday life, new ways to use these technologies are constantly being discovered. Robert Half, a member of the S&P 500 and one of the world’s leading specialized staffing firms, attended this year’s SXSW conference in Austin, Texas, where they used QR codes to promote their services. We were able to get in touch with Lars Asbjornsen, vice president of online marketing and recruiting for Robert Half International,…

Read More

Three stages of mobile marketing, Part I: Just starting out…

Louisiana Lottery Mobile Campaign

The Louisiana Lottery is in the beginning stages of going mobile. Kimberly Chopin, communications manager for the Louisiana Lottery Corporation, has been at the heart of the effort, guiding the Lottery into new territory. We were able to get in contact with Kimberly and ask her some questions about how the company is using QR codes. Fortunately, she had quite a lot to say. How are you implementing QR codes in your marketing campaigns? The Louisiana Lottery has brainstormed dozens of strategies for utilizing QR codes to market our games,…

Read More

QR Codes and Mobile Marketing Trends

QR codes have been around for decades now. They were first developed in the mid-80’s by Denso Wave, a subsidiary of Toyota, to keep track of inventory. Smart phones were non-existent in that era, so usefulness of the codes was limited. As smart phones and other mobile devices rose to prominence, the codes became a popular tool for marketers to connect with consumers. In Japan, the codes are now used extensively for just about everything. Marketers around the world agree that QR codes are the next step in mobile advertising.…

Read More