Social media is universally recognizable. More people are connected to some form of social network than ever before, partly due to the expansion of mobile technology. The extreme popularity of social media sites has never been more apparent to businesses that are beginning to adapt to a changing world, both socially and technologically. Now social networks have become a popular venue for marketing campaigns, particularly those looking to capitalize on interactivity through the use of QR codes. Radisson Edwardian, a prominent hotel chain in the UK, is one such…
Read MoreRadisson launches new social media marketing campaign driven by QR codes
