Study shows almost 50 percent of mobile phone users in the U.S. now have smartphones

mobile marketing data ROI

According to the data from Nielsen research, as of January 2012, almost half (48 percent) of all mobile phone users have a smartphone device. This is an increase of 36 percent over the number of smartphones at the same time last year, which had increased by 23 percent over the first quarter of 2010. The penetration of smartphones is racing ahead and shows no signs of stopping, though it is notably changing the way that consumers are interacting with the online environment. Businesses are taking note of the difference that…

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