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QR Code Press » Entries tagged with "how it works"

World’s first NFC business cards

July 6th, 2011 | Add a Comment

World’s first NFC business cards

NFC technology is becoming very popular in the world of business. NFC has gotten most of its attention because of its use with mobile payments, but the technology is truly multi-faceted and can serve well in a variety of fields. Connectivity is a vital part of the business world and professionals of every industry strive to be well integrated within a network of colleagues and potential clients and partners. Business cards have been, and continue … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Marketing, Near Field Communications

Zoosh unveils option instead of NFC and Google Wallet

July 3rd, 2011 | Add a Comment

Zoosh unveils option instead of NFC and Google Wallet

Zoosh, a state of the art development produced by a Silicon Valley startup company called Naratte, has turned the heads of a number of developers of mobile payment technologies, as it has come up with a way to replicate the use of Near Field Communication (NFC) chips through the use of a simple microphone and speaker already found in the majority of mobile devices. The Zoosh technology involves the use of sound frequencies that are inaudible … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing

Free QR code generation released by Wolfram Alpha

April 5th, 2011 | Add a Comment

The complex computation engine known as Wolfram Alpha is now capable of generating QR codes. The codes created by the answer engine can be made to link to websites or and email address and can hold up to 7kb of data. They can also be printed to business cars and other materials. This additional feature comes as a response to growing interests in mobile technology. QR codes are rising to prominence as one of the most versatile tools for the distribution of mobile content on a massive scale. Companies are using them to fill the gap between offline and online media as well as connect with consumers directly. The codes boast of being an inexpensive alternative to conventional advertising. Businesses with modest marketing budgets stand to gain much from using the … Read entire article »

Filed under: Commercial, Featured News, International, Mobile Marketing, QR Codes, Social Media Marketing, Trends, United States

AR Marketing: M-commerce comes in many forms

April 2nd, 2011 | Add a Comment

More and more businesses are using mobile advertising and marketing to reach on the go consumers. Now, we can add one more; Valpak. Best known for the envelopes full of coupons they mail out to people; now they have a mobile, augmented reality application. Valpak is a part of Cox Target Media. Target Media works with customers to develop innovative advertising placement strategies. Target Media uses media evaluation and analysis, detailed market and media research and strategic media planning and placement. Valpak uses the new application to interact with the user, through augmented reality. The user can point their phones at nearby businesses, and any merchants offering coupons or discount deals will have a pop-up appear.  The pop-up coupons are downloadable to the phone. There will also be links to allow the … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Commerce, Mobile Marketing, Near Field Communications, Trends

Scanning your way to a better education

March 18th, 2011 | Add a Comment

Information is becoming increasingly mobile. To keep up with technology, the West Virginia University Libraries will be using QR codes to help students gain quick access to the resources offered by the libraries. The codes can be scanned with smart phones that have barcode scanning applications. David Roth, a library associate, says the codes are a great way to bridge the gap between digital content and physical media. When scanned, the codes will resolve to the library’s mobile website. From there, students will be able to check the availability of computers, make reservations for study rooms, and make use of the website’s search engine. The goal is to make the information students could find on the Internet available to smart phone users wherever they may be. Once the code has been scanned, … Read entire article »

Filed under: Featured News, Mobile Marketing, Trends, United States

Common mistakes made with QR Code campaigns

March 10th, 2011 | Add a Comment

QR codes are becoming more popular all over the world. Once thought to be a tool for businesses, they are now being used by several non-profit and governmental organizations as a means of promoting their message. They have been used successfully in a number of initiatives to raise awareness on environmental and health issues as well as well as a means of offering public transit information. While they have been something of a phenomenon, the codes are only as good as the content they are linked to. Something that the Communist Party of France is about to learn the hard way. The Communist Party has taken to blanketing major French cities with more than 10,000 posters emblazoned with large QR codes. In Europe, the codes are most used by young people. … Read entire article »

Filed under: Featured News, International, Mobile Marketing

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