World’s first NFC business cards

Mobile Wallet

NFC technology is becoming very popular in the world of business. NFC has gotten most of its attention because of its use with mobile payments, but the technology is truly multi-faceted and can serve well in a variety of fields. Connectivity is a vital part of the business world and professionals of every industry strive to be well integrated within a network of colleagues and potential clients and partners. Business cards have been, and continue to be, the tool of choice for this effort, and technology is augmenting how these…

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Zoosh unveils option instead of NFC and Google Wallet

Latest in Mobile Payment Technology

Zoosh, a state of the art development produced by a Silicon Valley startup company called Naratte, has turned the heads of a number of developers of mobile payment technologies, as it has come up with a way to replicate the use of Near Field Communication (NFC) chips through the use of a simple microphone and speaker already found in the majority of mobile devices. The Zoosh technology involves the use of sound frequencies that are inaudible to humans, but that are commonly used in the natural world by animals such…

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Free QR code generation released by Wolfram Alpha

The complex computation engine known as Wolfram Alpha is now capable of generating QR codes. The codes created by the answer engine can be made to link to websites or and email address and can hold up to 7kb of data. They can also be printed to business cars and other materials. This additional feature comes as a response to growing interests in mobile technology. QR codes are rising to prominence as one of the most versatile tools for the distribution of mobile content on a massive scale. Companies are…

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AR Marketing: M-commerce comes in many forms

More and more businesses are using mobile advertising and marketing to reach on the go consumers. Now, we can add one more; Valpak. Best known for the envelopes full of coupons they mail out to people; now they have a mobile, augmented reality application. Valpak is a part of Cox Target Media. Target Media works with customers to develop innovative advertising placement strategies. Target Media uses media evaluation and analysis, detailed market and media research and strategic media planning and placement. Valpak uses the new application to interact with the…

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Scanning your way to a better education

Information is becoming increasingly mobile. To keep up with technology, the West Virginia University Libraries will be using QR codes to help students gain quick access to the resources offered by the libraries. The codes can be scanned with smart phones that have barcode scanning applications. David Roth, a library associate, says the codes are a great way to bridge the gap between digital content and physical media. When scanned, the codes will resolve to the library’s mobile website. From there, students will be able to check the availability of…

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Common mistakes made with QR Code campaigns

QR codes are becoming more popular all over the world. Once thought to be a tool for businesses, they are now being used by several non-profit and governmental organizations as a means of promoting their message. They have been used successfully in a number of initiatives to raise awareness on environmental and health issues as well as well as a means of offering public transit information. While they have been something of a phenomenon, the codes are only as good as the content they are linked to. Something that the…

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Window stickers with printed QR Codes help consumers

A new QR (Quick Response) code marketing system for cars was recently unveiled by Web Tech Services, a well known web marketing company which is situated at the Dallas Fort Worth Metroplex. The QR system offers car deals and offers a inventory management system for the car dealership industry. QR codes are 2D barcodes which can be used for generating specific data. As an example, it can be used to direct a user towards a certain URL landing page that has complete info about a certain car. Web Tech Services’…

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Retailer giant gives a backstage pass to shoppers

Macy’s is without doubt the most popular department store known worldwide. As part of its new campaign it launched a new way for shoppers to connect with it through their mobile phones, giving their customers a special backstage pass to info not made available until now.  Macy’s new campaign coined, “Backstage Pass”, is the store’s way of bringing on the spot advice to shoppers concerning its latest tips, designs, fashion and products for spring. Making this move even smarter, Macy’s has selected two of the fastest methods of connecting with…

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New QR Code Service and Analytics

Paperlinks, a company specializing in context-sensitive marketing for businesses, has announced their latest product that allows businesses created print goods with their own QR codes attached. Calling their product “Paperlinks for Business,” the company hopes to capitalize on the rampant growth of the innovative barcodes. Paperlinks works much the same way as any other QR code generator and their codes can be scanned with any QR scanning application. Companies can try the service for free and can build a construct a custom landing page for their business by dragging and…

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Scan and view all before you buy!

Developer of on-demand video product guides ShowUhow Inc. has announced that they will be using QR codes as part of their platform. The company unveiled their 360 Degree Product Experience Solution at the Spring 2010 DEMO Conference in Palm Desert, California. The platform guarantees that manufacturers and retailers will see higher a higher value of consumer interaction. The codes will be embedded on product packaging and will link to video tutorials or installation guides provided by ShowUhow. Consumers will also be able to contact support should they have an issue…

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Big wine contest promoted with QR Codes

Oregon based winery, R. Stuart & Co., have launched their latest campaign that is making use of QR codes on their recently release Big Fire Pinot Gris wine. The codes, when scanned using a smart phone, will invite consumers to participate in the company’s “Me and My Big Fire” contest on YouTube. The contest was developed by Maria Stuart, co-owner of the winery, alongside marketing firm LynkSnap. The contest is calling for fans of the Big Fire wine brand to submit videos about their experiences with the wine. A sample…

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