Nokia’s City Lens application to be available for Lumia 800 and Lumia 900 models

Augmented Reality Nokia

Famed telecommunications company Nokia has begun showing off its new augmented reality mobile application. The app is called Nokia City Lens and will be available for the Nokia Lumia 800 and the upcoming Lumia 900. The company has been investing in a number of different mobile technologies in an effort to provide consumers with a new experience. Augmented reality is part of Nokia’s plan as it allows consumers to see the world in a way they have never done so before. Nokia City Lens is, essentially, an augmented reality version…

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Augmented reality developer Metaio releases new development tools for free

Augmented Reality Tools

Metaio, a German augmented reality developer, has recently released a sleuth of new software development kits (SDK) that will help users build their own augmented reality experience. The company has emerged as a formidable force in the augmented reality industry in recent years and believes that now is the time for more people to begin adopting the technology. Augmented reality can be a costly technology, however, as the software required to operate it is fairly advanced. Metaio’s new SDK’s are a first for the industry as they are completely free…

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Sensics developing new augmented reality headset to be shown off at technology conference in Las Vegas next year

Mobile Commerce Industry

Rumors abound suggesting that technology giant Google may be working on developing augmented reality peripherals. The company has not unveiled any plans to develop such devices at this time, but Sensics, makers of high-tech head-mounted displays, is looking to beat Google at their own game. Sensics has announced that it is currently developing a new augmented reality headset that will make use of Google’s Android platform. The project is called SmartGoggles and the company claims that it will change the way people interact with their environment. The headset is designed…

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Fledgling Crane 3D aims to make marketing more interactive with augmented reality

Augmented Reality Example

As augmented reality continues to grow in fame around the world, an ambitious new company in the UK is looking to establish itself as a force to be reckoned with in the emerging AR industry. Crane 3D, a fledgling 3D graphics and augmented reality company, aims to change the way consumers experience everyday advertisements by enhancing them with new technology. In marketing, augmented reality is on its way to becoming a major trend. The trend is not likely to fade away any time soon, as more consumers get their hands…

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