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Total Immersion to show off D’Fusion platform at CeBIT 2012

Total Immersion to show off D’Fusion platform at CeBIT 2012

(adsbygoogle = window.adsbygoogle || []).push({}); Total Immersion, a leading developer of augmented reality software, has announced that it will be showing off its latest program at the CeBIT 2012 conference in Hanover, Germany. The company will be letting attendees get their hands on the D’Fusion platform, a 3D rendering platform that is designed to create immersive augmented reality experiences. The platform will be used on the Intel’s Ultrabook and Total Immersion believes that it will push … Read entire article »

Filed under: Augmented Reality, Entertainment Industry, Featured News, International, Technology News

Mobile World Congress Attendees Pick Blippar as World’s Most Innovative Mobile Technology

Mobile World Congress Attendees Pick Blippar as World’s Most Innovative Mobile Technology

As winners of ‘A Vision of 2022’, the image-recognition company is invited to the American telecoms giant AT&T’s Innovation Foundry in California. 5th March 2012, blippar, the image-recognition company, has been chosen as the most innovative mobile technology in the world after a public vote at Mobile World Congress (MWC) in Barcelona this week. Blippar wowed audiences with a demo of its free app at the “Vision of 2022” session, hosted by US telecoms giant AT&T. Competing … Read entire article »

Filed under: Augmented Reality, Featured News, International, Mobile Commerce, Mobile Marketing, United States

Aurasma augments the real world with real-time web updates

Aurasma augments the real world with real-time web updates

Barcelona, Spain: Aurasma, the world’s leading augmented reality platform, has announced at Mobile World Congress (MWC 12) a new feature that enables the real world to be merged with live, dynamic web updates. This announcement follows hot on the heels of Aurasma’s launch of its 3D engine at CES 12, since rolled out by commercial partners including Bandai – one of the world’s largest toy manufacturers. The new feature, powered by HTML5, allows partners to deliver … Read entire article »

Filed under: Augmented Reality, Featured News, International, Mobile Commerce, Mobile Marketing

Guiding Light mobile application can help people find their way with the use of augmented reality

Guiding Light mobile application can help people find their way with the use of augmented reality

In an effort to make augmented reality slightly more practical, researchers from the Massachusetts Institute of Technology’s Media Lab have developed a new application that uses the technology to help people find their way around buildings. The Media Lab’s Jae-Woo Chung created the application, called “Guiding Light,” as well as an accompanying badge that can be worn or posted on a surface. The badge contains magnetic sensors that the application can pick up on using … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Commerce, Technology News, United States

Aurasma and Bandai partner to bring augmented reality to toy packaging

Aurasma and Bandai partner to bring augmented reality to toy packaging

Aurasma, a world leading augmented reality developer, has partnered with Bandai, a leading toy manufacturer, to create more engaging packaging for a number of popular toy lines. Each package will contain its own augmented reality experience specific to the toy that it holds. The digital content can be accessed by smart phones equipped with the Aurasma mobile augmented reality browser, which uses the mobile device’s camera to recognize the content. Aurasma believes that this new … Read entire article »

Filed under: Augmented Reality, Entertainment Industry, Featured News, International, Mobile Commerce, Trends

Nokia’s City Lens application to be available for Lumia 800 and Lumia 900 models

Nokia’s City Lens application to be available for Lumia 800 and Lumia 900 models

Famed telecommunications company Nokia has begun showing off its new augmented reality mobile application. The app is called Nokia City Lens and will be available for the Nokia Lumia 800 and the upcoming Lumia 900. The company has been investing in a number of different mobile technologies in an effort to provide consumers with a new experience. Augmented reality is part of Nokia’s plan as it allows consumers to see the world in a way … Read entire article »

Filed under: Augmented Reality, Featured News, International, Mobile Commerce, Mobile Marketing, United States

Augmented reality developer Metaio releases new development tools for free

Augmented reality developer Metaio releases new development tools for free

Metaio, a German augmented reality developer, has recently released a sleuth of new software development kits (SDK) that will help users build their own augmented reality experience. The company has emerged as a formidable force in the augmented reality industry in recent years and believes that now is the time for more people to begin adopting the technology. Augmented reality can be a costly technology, however, as the software required to operate it is fairly … Read entire article »

Filed under: Augmented Reality, Featured News, International, Mobile Commerce, Mobile Marketing, United States

Sensics developing new augmented reality headset to be shown off at technology conference in Las Vegas next year

Sensics developing new augmented reality headset to be shown off at technology conference in Las Vegas next year

Rumors abound suggesting that technology giant Google may be working on developing augmented reality peripherals. The company has not unveiled any plans to develop such devices at this time, but Sensics, makers of high-tech head-mounted displays, is looking to beat Google at their own game. Sensics has announced that it is currently developing a new augmented reality headset that will make use of Google’s Android platform. The project is called SmartGoggles and the company claims … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Commerce, United States

Fledgling Crane 3D aims to make marketing more interactive with augmented reality

Fledgling Crane 3D aims to make marketing more interactive with augmented reality

As augmented reality continues to grow in fame around the world, an ambitious new company in the UK is looking to establish itself as a force to be reckoned with in the emerging AR industry. Crane 3D, a fledgling 3D graphics and augmented reality company, aims to change the way consumers experience everyday advertisements by enhancing them with new technology. In marketing, augmented reality is on its way to becoming a major trend. The trend … Read entire article »

Filed under: Augmented Reality, Featured News, International, Mobile Commerce

Augmented reality on the verge of becoming a mainstream technology

Augmented reality on the verge of becoming a mainstream technology

Once upon a time, augmented reality was considered little more than a novelty. Now, however, it is becoming one of the most promising technologies in the world. More companies are working to build their business around augmented reality, hoping to capitalize on the growing interest in AR amongst consumers. Though the technology is still in a fledgling state, Claire Boonstra, co-founder of Layar, one of the world’s most innovative AR companies, says that it is … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Commerce, Mobile Marketing