The ABC’s of QR codes

  If you are a small business owner or entrepreneur looking for an inexpensive way to get your business name or services out to the people; this is what you need to use. QR Codes. They are starting to emerge now in the U.S. and a few other countries. Japan has used them for years, and many European countries have started using them also. You have more than likely been seeing them all ready on certain product packaging, television commercials, or even on Facebook. They are square, 2D, black and…

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Easy and cheap ways to give your business a fresh look

Big name businesses are starting to use new marketing techniques for advertising. Companies are realizing that if they want to reach certain age groups, or crowds, then they have to reach out to them at their level. Just putting an ad on television or in a magazine won’t do it anymore. Companies have done everything they can think of to catch your attention during an advertisement. They’ve used famous actors and sports figures, done slap-stick comedy, and they’ve even used babies, senior citizens and animals. But all of that is…

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Big waves being made in code marketing by two industry giants

Marketing and Tech experts believe that 2d barcodes will become sales tools as ubiquitous as Facebook or texting in the near future. As they begin to see more use, familiarity grows and they become integrated with everyday life. Because smart phones are becoming the tool of choice for just about everyone, the use of QR codes is becoming paramount to a business’s ability to compete in the field. “It’s something that adds value without costing customers too much,” said Michelle Beauchamp, assistant professor of marketing at Middle Tennessee State University.…

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