BMW enters world of augmented reality with new Heads-Up Display system

BMW HUD Display

Luxury car maker BMW is well known for their attention to detail and innovative design. The company has held a coveted place amongst consumers for several years, commanding the respect of their competitors. The automakers place in the industry is currently on unsure grounds, however, as other companies begin to adopt new technologies that are proving popular amongst consumers. How BMW adapts to this changing landscape may determine the ultimate fate of the company. While the auto industry’s energy revolution, focused primarily on hydrogen fuel, is well known by now,…

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Panasonic taps Aurasma to bring marketing campaign to life with augmented reality

Panasonic Aurasma Augmented Reality Campaign

Panasonic has announced that it will be using Aurasma, a prestigious augmented reality platform, in a new marketing campaign for the new Lumix G3 camera. The campaign, titled “Small Camera, Epic Shots,” will be completely based upon augmented reality, a technology that has been growing in popularity in recent years. Aurasma will blur the lines between the physical and virtual worlds as Panasonic launched their campaign worldwide later in the week. The campaign will be centered on two British photographers who trekked across the U.S. with their Lumix G3 camera.…

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