Hotels boost mobile and social marketing budgets for next year

Mobile technology Marketing for Hotels

As hotel owners and chains recognize the rapid global increase of smartphone usage, they are beginning to invest a significant amount of money and resources into the creation of mobile websites and other mobile marketing strategies in order to take advantage of the desire of these consumers to book their accommodations by way of their mobile devices. A recent study performed by the top worldwide hotel revenue generating solutions provider, TravelClick, half of all hotels intend to direct a greater amount of their marketing budget toward mobile marketing and websites.…

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