Valentine’s Day mobile sales rose 9 percent this year

Valentine’s Day mobile sales

The day showed considerable growth when compared to the figures from the same time in 2017. This year, the Valentine’s Day mobile sales experienced sizeable growth over the figures from last year. It looks as though shoppers are looking to their smartphones on an increasing basis when it comes to making purchase for the occasion, said data from the Qubit marketing personalization company. Conversions recorded on Valentine’s Day were recorded to be 37.94 percent over mobile channels. That said, as successful as the Valentine’s Day mobile sales were, desktop still…

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Mobile commerce use drives considerable Thanksgiving shopping growth this year

thanksgiving mobile commerce use

Online retail sales on the start of the holiday season rose to almost $3 billion this year thanks to smartphones. This Thanksgiving, mobile commerce use became an even bigger driver of online sales than had been the case in previous years. With a one day sales total of $2.9 billion this year, smartphones are getting a pat on the back for sending shoppers to online stores even when brick and mortar ones were closed. This year, smartphones and tablets comprised an estimated 41 percent of all Thanksgiving online revenue. The…

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Holiday m-commerce, voice and e-commerce will lead the way this year

Holiday m-commerce shopping present

This year, technology will be playing a more important role than ever in the traditionally busiest shopping season. A new survey conducted by AlixPartners showed holiday m-commerce combined with e-commerce and voice will be vitally important to shoppers and retailers during the busiest shopping season of the year. Almost 3 out of every 4 survey respondents said they would be doing most of their holiday shopping in-store. The holiday m-commerce survey involved the participation of over 1,000 customers across the United States. AlixPartners, a global business advisory firm, conducted the…

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Cyber Monday m-commerce is hot but not enough to kill desktop

Cyber Monday m-commerce

Brick and mortar shopping as well as laptop based purchases are still holding strong in the U.S. With Cyber Monday m-commerce growing at a tremendous rate each year, many keep expecting in-store shopping and desktop to fall off the map. However, Black Friday and its in-person purchasing appears to be just as relevant as ever before. Moreover, laptop and desktop based shopping are still going strong. If mobile commerce is as strong as they say, shouldn’t Black Friday have been replaced by Cyber Monday? Many shoppers have had enough of…

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Holiday mobile shopping habits will stand out this year

omnichannel commerce mobile shopping habits desktop

As has been the case over the last few years, this should be a record breaker for m-commerce. The most important time of the year for retailers is approaching and mobile shopping habits will be playing a large role. In fact, it is expected that this holiday season will represent another time in which records will be broken across the board. Pre-holiday study and forecast results are already being issued by a number of analytics firms. The goal is to best understand what are likely to be the mobile shopping…

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