New Walmart m-commerce features allow customers to scan and go with self checkout

Walmart m-commerce gadgets exchange

While self checkout isn’t new technology, the latest version lets shoppers scan products as they shop. The latest Walmart m-commerce feature is starting to be rolled out, making it faster and easier for consumers to check out. The tech brings together the use of mobile commerce on customer scanners with the self checkout desks. The idea behind the new Walmart m-commerce option is to make it possible for consumers to use handheld devices to scan products as they shop. That way, by the time they arrive at the self checkout…

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Mobile holiday marketing campaigns appreciated by customers but underused by retailers

mobile holiday marketing christmas shopping

A recent survey revealed that shoppers love these campaigns but digital marketers aren’t using them enough. The results of a new survey show mobile holiday marketing campaigns are popular and welcome among consumers. However, it also revealed that digital marketers aren’t taking full advantage of this opportunity to reach their target market at this most important time of the shopping year. The survey was conducted by YouAppi, a mobile growth marketing platform for several top brands. The firm conducted a comprehensive survey and released the results this week. It involved…

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Mobile shopping apps to play central role in holiday e-commerce this year

gifts holidays present mobile shopping apps

The 2017 holiday season will have many consumers looking to their smartphones for products they want. A recent comScore survey has shown that mobile shopping apps aren’t suffering the same pain as other types of application. A survey revealed that most smartphone users aren’t downloading any apps at all from one month to the next. The firm’s data revealed 51 percent of mobile phone users don’t download any new apps month to month. The same survey determined that mobile shopping apps are still being downloaded, even when pretty much every…

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Mobile shopping is expected to be big on Thanksgiving

Adobe News mobile shopping

Adobe Digital Index data has shown that this will be the second year in a row that m-commerce will rise sharply. Aside from getting together with family and stuffing themselves full of an unimaginable amount of turkey, this Thanksgiving will also be a time when many Americans turn to mobile shopping to get themselves into the holiday shopping mood. The retail craving has always been strong on this holiday, and online browsing and buying is moving to smartphones. According to the Adobe Digital Index, Thanksgiving this year is expected to…

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Mobile commerce fail could cost UK retailers billions

mobile commerce london england UK

It has been estimated that £2.5 billion could be missed by companies that overlook consumer expectations. This year is expected to represent the holiday shopping season in which mobile commerce will play the most vital role in the history of online purchasing, but a recent analysis by Jumio, Inc. has suggested that retailers remain unprepared and will pay the price for it. Outdated mobile checkout experiences will cost retailers an estimated £2.5 billion this holiday season. That is the figure that Jumio has stated will be missed by retailers as…

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Mobile commerce share from iOS devices is 80 percent

Mobile Commerce Traffic

Apple devices make up the majority of all wireless online spending . The time has arrived that smartphones and tablets have become mainstream products, and people are using them for a growing number of daily activities, including shopping using mobile commerce websites. The more shoppers use these devices to make their purchases, the more Apple seems to take the lead. This is an important consideration as one of the most defining holiday shopping seasons for mobile commerce begins to take its very first steps. It is believed that approximately one…

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Mcommerce study predicts increase by 300 percent in 3 years

Mobile Commerce Future

Though smartphones will play an important role over the holiday season, by 2015 there will be massive growth. The results of a recent study by Tapjoy have shown that while the next couple of months should be quite defining for mcommerce, over the next three years, the sector will increase by well over 300 percent (up to 362 percent in the United States). This will occur as more consumers buy smartphones and use them to make their shopping purchases. Though there are still many shoppers that will head out into…

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Mobile commerce is more active among tablet users than those with smartphones

Tablet Commerce

Shoppers behave differently when making their holiday purchases, depending on their devices. According to a report from the National Retail Federation, which discussed the role of mobile commerce in this year’s holiday shopping season, although the increase in sales is expected to reach 4.1 percent over last year at the same time, it is believed that smartphones and tablets will represent a larger part of the buying marketplace than it has in the past. The research also showed that 30 percent of tablet owners would be using their devices to…

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QR codes, free Wi-Fi, and price matching part of Target’s holiday mix

Target mobile commerce

The Christmas shopping season has a number of aggressive mcommerce elements. Now that Best Buy has set the bar for price matching over mcommerce, Target has followed this successful lead over the holiday season by adding QR codes and price matching with competitors such as Amazon, while free Wi-Fi to give shoppers the ability to inform themselves and perform their comparisons. Other stores that are included among the prime competition are Toys R Us and Walmart. The QR code promotions Target has implemented are meant to help to draw online…

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Apple may become the top vendor of PCs in the world with iPad

Mobile Commerce Industry

Canalys research has suggested that with iPad 3, Apple will probably take Hewlett-Packard’s spot as the top manufacturer of PCs before the end of the second quarter in 2012. Apple currently holds the second spot as a PC vendor worldwide and has experienced a leap in its market share from 9 percent to 15 percent in only a year’s time. This jump is credited greatly to a significant demand for its iPad tablet product, which is considered to be a computer by Canalys. Equally, though, iPad shipments in the United…

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How Google Commerce Search will improve mobile shopping just in time for the holidays

Tablet t-Commerce

M-commerce is rapidly on the grow, especially in terms of shopping queries originating from mobile devices, and Google Commerce Search will only help to build on that experience. If there is one thing that consumers are demonstrating, it is that shopping and the use of their mobile devices goes hand-in-hand. It is changing the way that people shop, and they are looking for improved tools and resources to make the experience better, simpler and more effective. In this light, experts are recommending that e-commerce sites make a high priority of…

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