holiday shopping 2011 Archives

eBay fashion joins the m-commerce marketplace

11/03/201111/03/2011 John Montgallo

As yet another indicator that m-commerce has gone mainstream, eBay Inc. is now advertising that its fashion branch is available through a mobile app that will allow consumers to perform eBay fashion searches and shop at any time and in any place. eBay has been observing the increasing trend to shop by way of smartphones and isn’t about to miss out on this growing opportunity. The following are some other notable figures about eBay’s entry to mobile. • In the third quarter of 2011, there were three mobile purchases made…

Marketing campaigns dialed into green – Eco Friendly Gift Giving Trends

10/13/201110/13/2011 Sam Lambert

As the holiday season approaches, marketers are already aiming to spot opportunities that will help them to get the most out of the gift giving spirit. With the economy continuing to struggle, and as consumers maintain their interest in everything “social” and “green”, marketers are anticipating that they will be more innovative in the ways that they choose to give more but without spending as much money. This year’s research, performed by the Collective, which conducted a survey on consumers in the upper income bracket showed that they intend to…