QR codes used by Australia Post for video messages

QR Code mail post

This new feature will allow gift senders to link videos to their parcels over the holiday season. Australia Post is currently encouraging Australians to use their new service based on QR codes to record a video of up to 15 seconds in length and link it to the parcels that they are sending to their loved ones. These videos can be accessed by the recipient by scanning the barcode with their smartphones. The QR code is added to the parcel so that the recipient will be able to use their…

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QR codes prove effective for Barneys New York

Typical QR Codes

QR codes used in Japan to great success QR codes may not often win the attention of consumers on a regular basis, but that may be because they are rarely used in innovative ways. QR codes have become very popular marketing tools, but much of their popularity comes from the advertisers and companies that are using them. In a very general sense, consumers often avoid QR codes because they offer lackluster experiences that some people consider to not be worth their time. A Barneys New York store in Ginza, Tokyo,…

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QR codes on gift tags may be much more commonplace this year

QR Code Gift Video

Though these personalized videos were a novelty last year, they may be mainstream in 2012. Last, year, J.C. Penney made mcommerce waves by adding a never before seen gift tag opportunity for its customers during the holiday season, through the use of QR codes. This year, companies around the world are offering their own take on this service. A company in Brazil, named Diageo, the largest spirits producer in the world, has announced that it will be bringing gift tags with QR codes up to a new level. With so…

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QR codes will play a key role to mobile marketing throughout the holiday season

QR Codes used for holiday shopping promotions

Major brands and companies are already revealing campaigns using the barcodes. Though mobile marketing has already been recognized as a vital driver for the upcoming holiday shopping season, what is also being discovered is that QR codes will be the heart of many of those campaigns. This technology is expected to stand out dramatically from the rest over the next couple of months. Large brands such as Target, Kraft, Tourneau, and many more have already started to incorporate QR codes into their various efforts to make certain that holiday shoppers…

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