Holiday mobile marketing made video in email hot

Mobile marketing email

The use of that advertising and promotions tactic exploded in popularity throughout the length of the shopping season. According to the data released by an email advertising service provider called StreamSend, one major holiday mobile marketing trend that has come into its own throughout this shopping season has been video in email. The firm claims that this tactic has become one of the hottest methods throughout the last month. StreamSend’s president, Dan Forootan, explained that “Today’s competitive digital world makes it difficult to get the consumer’s attention, especially during the…

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Holiday mobile marketing looks strong following October Index

mobile marketing data ROI

Fiksu has predicted that smartphones will be a very important channel throughout the shopping season. According to the latest Fiksu Index data, which has now shown the latest figures in the areas of daily download volume and cost per loyal app user for the most popular applications on the iPhone – with the focus on the latest iPhones, the 5S and 5C, the firm is predicting that holiday mobile marketing will be an exceptionally important for reaching and attracting consumers. This Index indicated that in October, the cost per loyal…

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QR codes will play a key role to mobile marketing throughout the holiday season

QR Codes used for holiday shopping promotions

Major brands and companies are already revealing campaigns using the barcodes. Though mobile marketing has already been recognized as a vital driver for the upcoming holiday shopping season, what is also being discovered is that QR codes will be the heart of many of those campaigns. This technology is expected to stand out dramatically from the rest over the next couple of months. Large brands such as Target, Kraft, Tourneau, and many more have already started to incorporate QR codes into their various efforts to make certain that holiday shoppers…

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The 2011 holiday experience includes QR codes

QR Code Gift Tags

Though the QR code is nothing new, it wasn’t until this year, as smartphones have achieved a significant penetration in the mobile market, that they have become an important part of the holiday experience. An example of this is that of TBWA, a Vietnam-based international advertising agency has created Christmas cards that include QR codes. They are being called the “first ever QRistmas Tree”. They consist of an image of a Christmas tree which includes 12 QR codes, as a nod to the popular “12 Day of Christmas” carol. The…

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Retailers that want to survive better get on the mobile commerce bus

Mobile Commerce

With the holiday season getting started, a growing number of people are using their smartphones as tools to help them to make their shopping decisions, so retailers that want to survive and thrive are being required to get involved in the mobile commerce trend. Failing to be involved in mobile commerce this year is a direct path to lost sales because those retailers will be failing to meet the needs and expectations of their current and prospective customers. Companies such as Lowe’s, Toys R Us, and Best Buy are all…

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