The social media giant is preparing to offer a frictionless shopping experience over the holidays. As a strategy to eliminate some of the friction in online and mobile shopping through the holiday season, new Facebook ad features are being unveiled. These are commerce-driven advertisements and options available both on Facebook and on Instagram. The new formats were developed specifically for mobile commerce optimization. Mobile commerce has been a particular focus for the Facebook ad features as almost four out of every five online features (78 percent) come from mobile devices,…
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Holiday mobile commerce will play a leading role for Americans
Shoppers are expected to use their smartphones more than desktops when looking for sales. Holiday mobile commerce will be taking the top spot in the United States today as shoppers turn to smartphones. That said, while the majority of traffic is expected to come from mobile devices, desktop users are still behind the most retailer revenue. Predictions say that 53 percent of online shopping traffic will come from mobile devices today. That said, just because holiday mobile commerce is expected to be powerful this year, it doesn’t mean it’s easy…
Read MoreMobile commerce may win big during the holiday season
comScore report predicts spike in online retail spending this year Online retail spending is expected to spike more during this year’s holiday season than it did last year, according to a report from comScore. The report predicts that mobile consumers will flock to online retail sites in order to avoid large crowds at stores and purchase the products they are interested in more conveniently. Consumers are becoming more confident in the mobile commerce services that retailers have to offer and are likely to be using these services more regularly in…
Read MoreAmazon mobile commerce enjoys explosive rate
The massive online marketplace has reported that on Cyber Monday, shoppers purchased 426 items per second. As the holiday season heads toward a close, the Amazon mobile commerce numbers have now been released and have indicated that online shoppers purchased an average of 426 items per second and the majority of them were made from smartphones and tablets. This statistic was a part of the data that was released by the company for its holiday season. Many of the Amazon mobile commerce figures that were released by the online marketplace…
Read MoreChristmas m-commerce is to be three times bigger than last year
Faster smartphone internet speeds have made it possible for more U.K. shoppers to comparison shop and purchase. EE, a digital communications company based in the United Kingdom, has recently released its 4GEE Mobile Living Index, in which it has shown that the greater penetration of 4G throughout the country will help consumers to take part in Christmas m-commerce to such a degree that its figures will be three times greater this year than they were in 2012. This could result in a transformation of the overall holiday shopping experience for…
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