Universal Pictures brings characters to life with augmented reality

augmented reality video

Studio teams with Aurasma and HMV Group Universal Pictures has begun celebrating its 100th anniversary this month. The prestigious film studio has partnered with Aurasma, a leading developer of augmented reality, to ensure that everyone has a reason to remember the occasion. In the United Kingdom, the studio has launched a new initiative to bring some of its most iconic movie characters to life. The studio has teamed with the HMV Group, a retail corporation headquartered in the UK, and the movie characters will appear at the company’s flagship store…

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