Famed augmented reality platform receives an update from HP

Augmented Reality Marketing

HP makes update to augmented reality platform Acclaimed technology firm Hewlett Packard has been showing some strong interest in the field of augmented reality recently. In 2011, HP acquired Autonomy, a specialist in the field of augmented reality. The acquisition itself was somewhat controversial as HP discontinued some of Autonomy’s well liked products. Through the acquisition, HP has gained access to the Aurasma augmented reality platform, which has opened up a new focus for the technology company as it works to make updates to the widely used platform. Aurasma v2.0…

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