Augmented reality modernizes marketing in the auto industry

Augmented Reality car

Automakers turn to augmented reality to engage consumers As consumers around the world become more reliant on mobile technology, advertisers have been forced to adapt to this trend or risk being left behind. The demand for dynamic marketing is on the rise and advertisers may be able to meet this demand with the help of augmented reality. The technology has won favor from consumers around the world because of its interactive nature. Now, the auto industry is showing strong interest in this technology to market to consumers in a new…

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Audi launches its own augmented reality platform

Audi augmented reality - Mobile Website

Audi sets sights on augmented reality Audi may be best known for its vehicles, but like most other automakers it is not only interested in designing luxury cars. Honda, for instance, has its hands in a vast array of technological endeavors while its competitors pursue interests in renewable energy, space flight, and even geo-engineering. Audi has adopted a strong interest in augmented reality, believing that the technology is well suited for creating highly interactive digital experiences. Instead of relying on third parties to develop such experiences, however, Audi has developed…

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DIY augmented reality wins a date with Hatsune Miku

Augmented reality- Hatsune Miku

Hatsune Miku the subject of new DIY augmented reality system Hatsune Miku is one of Japan’s most popular pop idols. The singer has managed to garner international acclaim, but not for her vocal abilities. Rather, the singer has become popular because of the fact that she is completely computerized. Because of her virtual status, Hatsune Miku has become a popular subject in the realm of do-it-yourself augmented reality. One intrepid DIY’er has taken it upon himself to create an augmented reality system through which he can take Hatsune Miku on…

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Toyota uses augmented reality and QR codes for Corolla campaign

Toyota Augmented Reality QR codes

Toyota has been working with its Asian-American agency, interTrend, to create a mobile campaign for the Corolla using augmented reality and QR codes, based on Hatsune Miku, a computer-generated pop star. This campaign is designed to feature the car, but to introduce the virtual singer to the American marketplace. Beyond sponsoring a concert by Hatsune Miku in the United States, Toyota has also created a QR code-based mobile program that offers users an augmented reality experience that will encourage users to visit the social media properties and website for the…

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Toyota uses Japanese pop-icon Hatsune Miku to promote new 2011 Corolla

Toyota Augmented Reality

Augmented reality has been growing in popularity in Japan recently. The nation is well known for its creative, and sometimes mind bending, use of technology. Augmented reality seems to fit well with the demands of consumers, especially when it can be used to bring one of Japan’s most beloved pop music idols to life. Toyota has developed a new augmented reality application that marks the partnership between the automaker’s Corolla brand and one of Japan’s leading music divas, Hatsune Miku. Dubbed “MikuScape,” the application can be used to see Miku…

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