QR codes and NFC technology used in Ralph Lauren displays at Harrods

Harrods London QR codes nfc technology

The brand has taken over a massive 15 window display at the London location of the luxury department store. Ralph Lauren has taken a mobile marketing approach to the displays that it has added to 15 windows at Harrods in London, using both NFC technology and QR codes in the form of stickers that will allow pedestrians to scan or tap to learn more. These two mobile marketing elements have been provided through Proxama, a specialist in proximity commerce. A statement released by Proxama explained that “Each window is displaying…

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