Augmented reality could be a new feature for future vehicles Augmented reality is typically seen as an effective marketing or entertainment tool. The technology is able to bring digital content to life, allowing smartphone and tablet users to experience this content wherever they are. In both marketing and entertainment, augmented reality has won acclaim because of its ability to superimpose digital content over the real world environment. This capability of the technology has caught the attention of the auto industry, with many automakers believing that augmented reality could be very…
Read MoreAugmented reality gains ground in the auto industry
