The Halo Group, a New York based marketing and communications agency, attended the Colombia Business School’s Center on Global Brand Leadership BRITE 2011 conference held on March 2nd, and surveyed attendees on their receptivity to emerging marketing trends. The survey itself made use of new mobile technology, QR codes, as a means to collect data from participants. Scanning the code would take attendees to the mobile site that hosted the survey. Halo’s “Marketing Innovation Reality Check” is a 10 question, multiple choice survey that asks participants to rate their response…
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