halloween augmented reality Archives

Augmented reality Halloween masks could change dress-up forever

10/31/201310/29/2013 Julie Campbell

A team from the Artist and Polytechnic Institute of New York University has created 3D digital masks. Although Halloween costumes are already quite fun and creative, a team from New York University’s Artist and Polytechnic Institute (NYU-Poly) made up of grad students under augmented reality researcher Mark Skwarek has come together to create three dimensional digital masks this year. The virtual masks are a part of an AR tech based game that turns the world into a futuristic reality experience. The NYU-Poly instructor of integrated digital media, Skwarek, and a…

Augmented reality treasure hunt launched by Asda

10/22/201310/24/2013 Sam Lambert

This is one of a number of different Halloween activities that have been rolled out by the company. Asda has announced the launch of its Halloween themed campaign, which is filled to the brim with various types of technology friendly activities, including an augmented reality treasure hunt. This is on top of is “grabber” machines in the style of a funfair that pump out “spooky eyeballs” The company is an online grocery chain that also retails general merchandise, clothing, financial services and toys, on top of its food offerings. The…