Innovative use could help the codes gain a foothold with consumers Mobile marketing has become an important part of business. Companies have begun to see the importance of utilizing mobile marketing strategies and technologies, such as QR codes, because these are an ideal way to engage consumers who own smart phones and other mobile devices. QR codes, in particular, have become a popular tool amongst advertisers interested in connecting with these consumers. The codes, simple black and white patterns that can be linked to digital content, have yet to find…
Read MoreQR codes and Guinness may be a winning pair
