growth of smartphone penetration Archives

Study shows almost 50 percent of mobile phone users in the U.S. now have smartphones

02/26/201202/27/2012 Sam Lambert

According to the data from Nielsen research, as of January 2012, almost half (48 percent) of all mobile phone users have a smartphone device. This is an increase of 36 percent over the number of smartphones at the same time last year, which had increased by 23 percent over the first quarter of 2010. The penetration of smartphones is racing ahead and shows no signs of stopping, though it is notably changing the way that consumers are interacting with the online environment. Businesses are taking note of the difference that…

Penetration of smartphones in the United States reaches 44 percent

12/16/201112/16/2011 Stephanie Beck

Nielsen has released its mobile data for the third quarter of 2011, which shows that among American mobile subscribers, smartphone penetration has reached a proportion of 44 percent. It is believed that this significant jump in the market share has been spurred by the adoption of the devices by individuals between the ages of 18 and 34 years. This statistic is over double the figure from two years ago, when penetration had reached only 18 percent, and it aligns well with the predictions that Nielsen had made when it said…