Groupon positioned to become a leader in mobile commerce

Groupon Mobile Commerce

Groupon sees promise in mobile commerce sector Acclaimed daily deals pioneer Groupon believes that it is in an ideal position to become a leader in the mobile commerce sector. The company has announced that nearly 50% of its revenue comes from purchases made from mobile devices. According to CEO Eric Lefkofsky, Groupon is quickly adapting to a world where consumers are more comfortable with spending copious amounts of money through their mobile devices. Groupon has been working to accommodate these consumers more aggressively over the past few years. Groupon app…

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Mobile commerce is now Groupon’s main focus

Groupon Mobile commerce

The daily deals site has announced that it is now primarily a site for smartphone and tablet users. Groupon has just recently released its second quarter sales report and has revealed that it is performing better than expected, and that it is mobile commerce that can take the credit for this achievement. Although it started off as a site for desktop and laptop users, a growing number of wireless device shoppers are using it. The popular daily deals site has announced that nearly half of the North American Groupon transactions…

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T-commerce added to Groupon mobile app updates

Groupon Mobile commerce

The daily deal site has added to its application in order to boost the prominence of search. Groupon has just announced that it has made considerable updates to its mobile app by increasing the importance of search – through a magnifying glass that is located on the bottom right of its application pages – and by supporting t-commerce on ten inch devices. Now that the e-retailer has such as large number of daily deals, it is making them easier to find. It has become clear to Groupon that it has…

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Mcommerce to become main growth driver for Groupon Singapore

Mobile payments in Singapore

The daily deals site has seen tremendous success in the island city-state over the last 2 years. Groupon Singapore, the daily deals site, has already been experiencing massive growth over the last two years within the city state, and mcommerce has become its primary driver within this highly competitive marketplace. It is expected that the online shopping sector in the company will quadruple by 2015. It is expected to reach $1.1 billion (Singapore) in 2012, and should rise to reach at least $4.4 billion (Singapore) in three years from now.…

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Mobile shopping becoming a major part of mobile commerce

Mobile Commerce augmented reality marketing campain

Report details the growing popularity of mobile shopping A new report from Nielsen, a global marketing and advertising research companies, shows that the popularity of mobile commerce continues to skyrocket. Mobile shopping, in particular, proves to be one of the most widely trafficked sectors of mobile commerce and major brands have emerged as the dominant force in the market. Mobile commerce is often thought of in terms of how NFC technology could be used to make payments with smart phones, but the industry is not limited to mobile devices as…

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