grocery qr codes Archives

QR codes at Tesco help consumers to learn more about meat

01/23/201401/24/2014 Julie Campbell

These quick response codes will help shoppers to learn the origin of the products they want to buy. Tesco Lotus has now released a new set of QR codes that have been added to the packs of fresh meat that allows customers to be able to scan them to learn more about the history of the product and trace its origin. This, according to the company’s head of trading law and technical, Pornpen Nartpiriyarat. The system of QR codes at Tesco Lotus will inform consumers about products from the shelves…

QR codes used by produce grower to build connection with shoppers

01/30/201301/28/2013 Jesse Collins

Tanimura & Antle has chosen to use consumers’ own smartphones to build a better relationship. In order to provide shoppers with more tips and information about the use of their produce, Tanimura & Antle has launched a program using QR codes in the hopes to build a connection with the people who are buying their products. These barcodes could be added to produce without adding any extra bulk. Being able to provide considerable information without adding size or weight was important, as produce is typically weighed in order to determine…