An educated consumer is a better consumer

Classic Salads QR Code Campaign

The organic food industry has is becoming increasingly integrated with the digital world. Many growers are establishing their presence on social networking sites, hoping to appeal to a new generation that is increasingly health and environmentally conscious. As mobile technology begins to play a more integral role in connect with today’s consumers, companies are opting to bridge the gap between their online presence and physical product. Classic Salads LLC, a leading supplier of baby leaf salads, has announced that they will be using QR codes as part of their retail…

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Finding new ways to interact with art

The Museum of Photographic Arts in California is changing the way visitors experience exhibits. As technology continues to evolve, artists are finding new ways to display their talent. To keep up with changing times, the museum will be making changes to how art is presented and will begin using QR codes to achieve this goal. Museum director, Deborah Klochko, likens this use of new technology to the time when photographic processes were first introduced back in 1839. “There was an excitement about the importance of what photography could provide,” says…

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Sustainable forestry through QR codes

CASA, a prominent home furnishing and interior design supplies store chain, in partnership with the Forest Stewardship Council (FSC), has recently utilized QR Codes in promoting forest sustainability by placing one in each wooden product in their stores. The move is in line with the non-profit organization’s drive for better and responsible forest management. CASA customers can scan each product and will receive information on what particular forest an item came from. This will enable customers to check if it is a well-managed forest to support sustainable growth in the…

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