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Wearable technology is changing the NFL’s game

02/02/201501/31/2015 Julie Campbell

Super bowl social media advertising marketing wearable technology

The Super Bowl has already seen a number of forms of wearables that improve the experience for fans and athletes. The NFL isn’t alone in its use of wearable technology for a number of different purposes, but Super Bowl Sunday has certainly shown that these devices are having an increasingly meaningful impact on the experience of the athletes, their teams, and even the fans. Various types of mobile technology are having a growing influence on the sport as it never has before. This most recent Super Bowl has represented a…

Wearable tech camera, GoPro, plans IPO

05/23/201405/21/2014 L. Green

The popular devices and accessories maker has now filed with American regulators to go public. GoPro Inc., the tremendously successful wearable tech company that makes sports cameras and accessories that can be attached to clothing, helmets, or just about anything else, has now filed with U.S. regulators in order to raise as much as $100 million in an initial public offering (IPO) of common stock. The primary IPO underwriters for GoPro are Citigroup, J.P. Morgan, and Barclays. These underwriters were identified in the wearable tech company’s filing of a preliminary…