Tag: Google’s new app

Upcoming Google mobile marketing trends

Julie Campbell
Google

Google has announced three new important upgrades to its mobile marketing offerings, reflecting the direction of current and future mobile trends toward being shopper- and local-friendly. Among these new adjustments is a feature that will help mobile device users to access landing pages for businesses much more quickly. The new mobile app extensions service is currently still in their beta form, but it permits companies to continue to use Google search ads to build their branded app download numbers, or to send a user directly to their company landing page…

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The mobile payment race…who will be the first?

Sam Lambert
Google

Google, along with several banks and other companies, may have beat group venture Isis to the mobile payment punch. Google, MasterCard, Sprint, Citigroup and transaction processor First Data will introduce the mobile payment service this summer in New York and San Francisco. Google has all ready gotten retailers Macy’s Inc, American Eagle Outfitters Inc, and Subway to join in with them and offer customers loyalty programs and discount offers. Google’s payment service will utilize MasterCard’s PayPass technology. The app is downloadable for Android phones. If Google and company can get…

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Join the QR Revolution!

Sam Lambert

Smart phones have secured their place as the mobile device of choice all over the world. With the variety of applications available to smart phones – literally, an app for anything – users have access to new ways to pass time, get information, make purchases online, or update their social networking pages. With the prevalence of smart phone comes the increased usage of QR codes. Smart phones are beginning to come with pre-installed barcode reading applications. Android is looking to take the QR revolution to another level with the launch…

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