Fitbit acquisition by Google is now complete, despite controversy

Fitbit acquisition - person wearing Fitbit device

Following considerable regulatory scrutiny, Alphabet now owns the fitness tracking company. After having undergone regulatory scrutiny both in the United States and by the European Union, the Fitbit acquisition by Google’s parent company Alphabet has become official. Among the primary concerns voiced about this deal is that Google would receive massive data quantities. The Fitbit acquisition gives Google access to a substantial amount of logged user health data. This was among the primary regulatory concerns for the deal. The reason is that targeted advertising is central to Google’s revenue. Therefore,…

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Google’s Fitbit acquisition draws criticism from advocacy groups worldwide

Fitbit acquisition - Google - Fitbit

Twenty organizations from the US, Europe, Latin America and more have signed a warning statement. Google’s Fitbit acquisition was the topic of a signed statement from 20 advocacy groups from the United States, Europe, Latin America and other parts of the world. The statement called for regulators to take care in the tech giant’s $2.1 billion bid to purchase the popular fitness tracker company. The main concerns voiced by the advocacy groups have to do with privacy and competition. The 20 advocacy groups include Public Citizen from the United States,…

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Fossil’s smartwatch technology purchased by Google

Smartwatch Technology - Smartwatch

The Internet tech giant has acquired Fossil’s wearable technology for $40 million. To pursue its smartwatch vision, Google is reportedly buying Fossil’s smartwatch technology for $40 million. This is big news as Google has yet to release or show off a premium version of Wear OS. The new deal also includes a smartwatch that is already in development. With the purchase of this smartwatch technology, this could mean that Google will also be releasing one of these wearable devices, sooner rather than later. According to TechCrunch, the deal between Fossil…

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Provider focused mhealth wearable technology being tested by Google

Google mobile ads

These wearables are being designed to offer researchers real time vital sign data during trials. Google is now looking toward the mhealth side of wearable technology and is developing a type of wristband that would be used in medical clinical trials as well as drug tests in order to offer research teams additional patient data based on real time vital signs including heart rates and pulse to exposure to light and noise levels. This wearable tech will not be sold directly to consumers but Is meant for patients and participants…

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Google has plans to support wearable technology

Google glass augmented reality glasses wearable technology

Google set to release new software development kit for wearable devices Wearable technology is beginning to attract a lot of attention. Smart watches and augmented reality glasses are becoming more popular as technology firms continue to shed light on their latest projects. Google has much invested into the wearable tech field, as is exemplified with its Google Glass project. Glass has yet to be released, but the company is already preparing to provide software that will help accelerate its adoption. This software is also expected to help make smart watches…

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