Google loves NFC and may be integrating the technology with Google+ platform


By now, Google is no stranger to NFC technology. After announcing their new mobile wallet – a mobile application that can be used for payments – earlier this year, the company has been keen to expand its use of the technology. Google recently launched into the domain of social networking with Google+, a social platform that aims to dethrone Facebook as ruler of the vast social networking empire. While Google’s wallet and social site seem disconnected, the company has plans to integrate NFC into their Google+ platform. To date, NFC…

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Consumers prepare for the rise of NFC enabled devices for mobile payments

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  As an increasing number of mobile device companies announce their intentions to release products that contain a near field communications (NFC) chip, consumers are preparing themselves to begin using these devices to replace their wallets and handbags for making purchases.  Google, for example, has already come up with the Nexus S cell phone from Samsung Electronics, which is NFC enabled, allowing for mobile payments.  This device was unveiled last December and has the necessary technology to transmit payment information or discount coupons in conjunction with a reading device at…

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Google reaches out to business owners


  Google makes a bold move to interact with local small and medium businesses; in person. Not through the help forum or a mailed ad campaign, but actually in person, shake hands, let’s sit and talk. This shows that Google is getting it. People need to put a face with a service; we still need a certain level of human interaction.   Anyone who uses Google (or used to use Google) knows how hard it is to get help from a live person. Google’s head of local consumer marketing has…

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Google gets into the social media game

It looks like Google is growing again. The internet giant is ready to expand its social and mobile presence to give big hitters like Facebook and Groupon a little competition. Google’s friend finder “Latitude,” got ‘check-in’ capabilities and perks. Additionally, Google ‘places’ enhanced its program to add hotpot; a place for users to recommend and share services and products they have personal experience with. Since Google was started in 1996, their mission statement hasn’t changed.  The company mission was, “to organize the world’s information and make it universally accessible and…

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