Google I/O places focus on cars, TVs, and wearable technology

Google I/O mobile sites

It is clear that the company is looking beyond smartphones to smartwatches and other mobile technology. The Google I/O was closely watched, yesterday, as the technology giant revealed some of its latest developments and goals, including its intention to spread outwards from the more “traditional” mobile, such as smartphones, into a range of new markets. The keynotes, while interrupted by two protestors, revealed considerable details for developers. For example, at the Google I/O, the spotlight was placed on the Android software that would be making its way into cars, televisions…

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Developers of Android apps can create products for Google TV ahead of 2011’s upcoming hardware

Google

Google has announced a new preview version of its Android Software Development Kit (SDK) Google TV add-on, which is a software element that will give developers the ability to create apps for Google TV. Google TV for Android has been in operation since October 2010, and was met with a great deal of hype. That launch included significant hardware partners such as Logitech, Dish Network, Sony, and Intel. That said, retail sales weren’t quite what had been hoped for. The purpose of Google TV was to join the internet and…

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An ad campaign that will not drain your mighty wallet!

Dynomighty Design, a company known for its innovative and whimsical products, has embarked on a new marketing campaign for the Might Wallet brand. The company is making use of QR codes as an inexpensive form of advertising. Traditionally, the costs of advertising have kept small companies away from TV spots. With QR codes becoming more popular, however, more companies are realizing how they can use mobile technology to offset the costs of ad space. Terrence Kellerman, president and designer at Dynomighty Designs, had been searching for a way to get…

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