Google’s +1 button has expanded its use and potential

Google+ social media marketing

Though Google+ is considered to be in its limited “field trial” (beta) mode, it has still become exceptionally popular very quickly as its developer teams continue to tweak, alter, and improve the social network features and service, including the +1 button. The +1 button was in existence for quite a while before Google+ became available, but it never quite took off. However, now that the two of them are both available together, Google is significantly expanding the button’s functionality. Formerly, the primary use of the +1 button was to help…

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The difference the changes to Google Places make

Google Places

Google has made a number of changes to its Google Places service, which used to draw reviews from other sources such as TripAdvisor, Yelp, CitySearch, and Urban Spoon, but which now has additional features and includes reviews strictly generated by their own users. Google Places was started about a year ago, at which time the third party sources of reviews complained that Google was using their site content – especially because the Places reviews typically received superior search ranks to the original sources. That said, now that Google is producing…

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