Mobile Google search traffic makes up 57 percent of total queries

Mobile Google search traffic

Recent research has shown that more people than ever are using smartphones and tablets for searching. Mobile Google search traffic is now comprising a tremendous 57 percent of all online searches, according to BrightEdge, a content performance marketing company. This has placed mobile site traffic ahead of traditional desktop sites. The study also determined that the types of searches conducted over mobile and desktop aren’t the same. In fact, it determined that 79 percent of searches were different between desktop and mobile Google search traffic. According to the BrightEdge report…

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Local inventory ads tested by Google to boost search monetization

Mobile Google search traffic

Mobile marketing will soon be changing again as consumers see recommendations based on items in stock. Google is moving forward with a new type of mobile marketing involving local inventory ads. These are designed to improve the monetization of local searches conducted through its mobile search engine. These new mobile advertisements may replace certain local business search query results. These local inventory ads may soon be displayed in search query results where local businesses and their basic info used to hold local pack spots. The mobile advertisements would be carefully…

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Businesses without mobile sites are facing a major challenge

Google I/O mobile sites

Mobile sites are becoming mandatory to rank high on Google’s search engine The lack of mobile websites could lead to a significant business loss for many companies. Google has made changes to its search algorithm in order to better rank websites that are mobile friendly. If websites do not meet Google’s new standards, they will be ranked lower in searches. Google is attempting to place greater focus on the mobile space, largely due to the growing population of mobile consumers throughout the world. 44% of large companies do not comply…

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Mobile friendly websites to become a virtual requirement by Google

Mobile Google search traffic

The search engine giant will be announcing a new massive shake-up that has been dubbed “mobile-geddon”. Google is getting ready to implement a massive change to its search engine recommendations in order to give more weight to sites that are mobile friendly, and to potentially cause those that haven’t smartphone optimized to experience far more than a slap on the wrist. This change could make a difference large enough to alter where people are shopping, eating, and learning. The changes being made by Google are slated to be released tomorrow,…

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Rapidly increasing adoption of mobile devices boosts Google’s advertising income

Mobile gaming

A Marin Software report has indicated that advertisers this year will increase their mobile paid search budgets by more than double, and that Google’s revenue from mobile adds will grow 4 to 8 times more rapidly than its ad revenue for desktop computers. The fast adoption of mobile devices such as smartphones and tablets is clearly altering the way consumers are using search engines, and this has caught the attention of advertisers. The report, which was produced by the top online advertising management platform for agencies and advertisers, Marin Software,…

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GNC’s thought process behind their clean and easy mobile site

Example of a good search mobile website

Another merchant takes advantage of the growing mobile platforms and the numerous tools that can be used. General Nutrition Centers Inc., (GNC) recently launched their new mobile commerce site. With the help of an m-commerce technology provider and Google Commerce Search, they achieved a unique and improved site. GNC wanted something different than the typical mobile commerce shopping site. They wanted to do something that would make them stand out among any competitors. Their new site offers certain functions and features that many retailers aren’t adding to their m-commerce sites.…

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