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Google deploys artificial intelligence to enhance searches by people in crisis

04/04/202204/01/2022 Jorge Gonzalez

Artificial intelligence - Searching via Phone

Individuals conducting queries while experiencing personal crises may see more reliable results. Google has announced that it is using artificial intelligence to improve the results produced by its search engine for users who are experiencing a personal crisis. The goal is to offer more reliable, actionable and trustworthy results for people in immediate crisis. The artificial intelligence assisted results are meant to make sure that people who are experiencing suicidal thoughts, substance abuse, sexual assault, or domestic abuse – among other personal crises – will obtain the right reliable and…

Mobile Google search traffic makes up 57 percent of total queries

09/13/201709/11/2017 Jesse Collins

Recent research has shown that more people than ever are using smartphones and tablets for searching. Mobile Google search traffic is now comprising a tremendous 57 percent of all online searches, according to BrightEdge, a content performance marketing company. This has placed mobile site traffic ahead of traditional desktop sites. The study also determined that the types of searches conducted over mobile and desktop aren’t the same. In fact, it determined that 79 percent of searches were different between desktop and mobile Google search traffic. According to the BrightEdge report…

Local inventory ads tested by Google to boost search monetization

01/25/201701/23/2017 L. Green

Mobile marketing will soon be changing again as consumers see recommendations based on items in stock. Google is moving forward with a new type of mobile marketing involving local inventory ads. These are designed to improve the monetization of local searches conducted through its mobile search engine. These new mobile advertisements may replace certain local business search query results. These local inventory ads may soon be displayed in search query results where local businesses and their basic info used to hold local pack spots. The mobile advertisements would be carefully…

Businesses without mobile sites are facing a major challenge

04/29/201504/27/2015 Jennifer Goula

Mobile sites are becoming mandatory to rank high on Google’s search engine The lack of mobile websites could lead to a significant business loss for many companies. Google has made changes to its search algorithm in order to better rank websites that are mobile friendly. If websites do not meet Google’s new standards, they will be ranked lower in searches. Google is attempting to place greater focus on the mobile space, largely due to the growing population of mobile consumers throughout the world. 44% of large companies do not comply…

Mobile friendly websites to become a virtual requirement by Google

04/20/201504/18/2015 Julie Campbell

The search engine giant will be announcing a new massive shake-up that has been dubbed “mobile-geddon”. Google is getting ready to implement a massive change to its search engine recommendations in order to give more weight to sites that are mobile friendly, and to potentially cause those that haven’t smartphone optimized to experience far more than a slap on the wrist. This change could make a difference large enough to alter where people are shopping, eating, and learning. The changes being made by Google are slated to be released tomorrow,…