Google offers a year of free mobile hosting and site customization


Free mobile site from Google Google has announced that it is going to make a massive effort to help bring more sites to the mobile web, and that for a year, it is willing to pay the bill in order to accomplish that goal. The search engine giant is working with Duda Mobile, a mobile web optimization startup, to offer 12 months of free mobile site hosting and mobile website optimizing to help to fill in and boost the results available from mobile browsers and to make the internet friendlier…

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Mobile commerce seeing boom of in-app purchasing

Mobile apps payments

Mobile commerce and app buying power drives ahead According to the CCS Insight and Distimo analyst firms’ joint App VU Global report, app developers are seeing that mobile commerce is becoming exceptionally strong through in-app purchases, boosting their own revenues as well as those for app stores such those at Apple and Google. Among the top 200 grossing apps at Google Play (formerly known as the Android Marketplace) and the Apple App Store, 60 percent of all revenue came from purchases made through apps on smartphones and tablets. The iPad…

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As Yahoo! and Bing make a comeback, so does mobile ad momentum in 2012’s first quarter


According to the IgnitionOne quarterly release, the 2012 first quarter has continued to generate solid year-over-year increases in search advertising, following a record last quarter in 2011. First quarter 2012, saw a significant search spending year over year growth, increasing by 30.3 percent, which was more than twice the spending in the first quarters of both last year and the year before. This spike has been credited to the rebirth of both Yahoo! and Bing, as they took the largest market share that they have seen since they partnered. In…

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Rapidly increasing adoption of mobile devices boosts Google’s advertising income

Mobile gaming

A Marin Software report has indicated that advertisers this year will increase their mobile paid search budgets by more than double, and that Google’s revenue from mobile adds will grow 4 to 8 times more rapidly than its ad revenue for desktop computers. The fast adoption of mobile devices such as smartphones and tablets is clearly altering the way consumers are using search engines, and this has caught the attention of advertisers. The report, which was produced by the top online advertising management platform for agencies and advertisers, Marin Software,…

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Is it too early to gauge Google Wallet’s successes and failures?

NFC Mobile Payments

Many reports have been released indicating that Google is considering ways to rework its Google Wallet, based on the recent announcement that two of the execs involved in the project have left it, and that the company is scrambling to try to get as many wireless carriers to sign on to offer the mobile wallet as possible. This has led many to assume that Google Wallet is facing significant unexpected struggles, though there have been a small number of analysts who have said that it remains far too early to…

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Pinkberry announces implementation of Google Wallet

Pinkberry Google Wallet

Pinkberry has announced that it has expanded its current mobile strategy to include the implementation of the Google Wallet, to allow consumers to pay for their purchases, receive discounts, and redeem coupons, through the use of their mobile devices. The yogurt retailer, Pinkberry, started in 2005 in California, and that has since spread across the country and around the world with more than 175 locations. Through a partnership with Micros Systems Inc., Pinkberry has been able to implement the mobile wallet, which is now live in 69 different American locations.…

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How to reach the coveted target market of moms with mobile devices

Mobile commerce

Mothers represent one of the most desired target markets and are desired by virtually every brand, but many don’t know how to reach them – especially in the new mobile marketplace. This is one of the largest demographics for using a product and then either blogging about their experiences, or sharing it through social media. There are currently approximately 4 million blogging moms in the United States. Though they are using their computers to share their experiences, they are also using smartphones on an increasing basis. Earlier in 2012, Facebook…

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The continuing importance of location to mobile commerce and marketing


According to the latest Mind Commerce Publishing report, entitled “Mobile Location Commerce 2012-2017”, mobile commerce is predicted to achieve a 39 percent compound growth rate from now through until the completion of 2017, as a result of the omnipresence of smartphones and tablet computers. Location-based commerce is forecasted to be one of the primary initiatives that will exist among the mobile environment within the next three years. In fact, location-based services were a key element of the report, and are expected to have an important impact on boosting sales. Geolocation…

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Industry giants join effort to accept credit card payments through mobile phones

Google Mobile Commerce News

Industry giants and market leaders are now reporting by the dozen that they are quietly working together to come up with a system for mobile payments that will allow consumers to use their mobile devices to pay for purchases with their accounts. Among the retailers were Target and Walmart, which have kept their mobile payment pursuits quite discreet, but that have been heading toward the traditional strategy to cut out as many middle-men as possible, as it may position them to compete against a number of mobile wallet platforms that…

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Sitomic releases print ad tracking with QR code manager has announced the launch of its QR Code Manager, which allows businesses to launch several QR code campaigns simultaneously and use them to collect visitor data from a number of different sources, making the successes of print ads much easier to track. Until now, it has been very challenging for marketers to obtain statistics from their print campaigns. However, the use of QR codes has made it far easier to measure the activity generated from those advertisements. The concept is that a unique QR code is created for every…

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eBay secures new mobile partnerships and predicts significant m-commerce growth this year

eBay mobile payments

eBay Inc. has announced that they are predicting significant volume growth in its m-commerce segment, as well as in its regular e-commerce and auction website, as it anticipates a sizeable increase in the number of people who use their smartphones to shop and pay for products. This online marketplace giant has already been making especially large steps forward into the mobile commerce environment, having developed new apps for its e-commerce platforms. The company has predicted that it will bring in $8 billion in m-commerce retail volume this year, and that…

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