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How to reach the coveted target market of moms with mobile devices

How to reach the coveted target market of moms with mobile devices

(adsbygoogle = window.adsbygoogle || []).push({}); Mothers represent one of the most desired target markets and are desired by virtually every brand, but many don’t know how to reach them – especially in the new mobile marketplace. This is one of the largest demographics for using a product and then either blogging about their experiences, or sharing it through social media. There are currently approximately 4 million blogging moms in the United States. Though they are using their … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing

The continuing importance of location to mobile commerce and marketing

The continuing importance of location to mobile commerce and marketing

According to the latest Mind Commerce Publishing report, entitled “Mobile Location Commerce 2012-2017”, mobile commerce is predicted to achieve a 39 percent compound growth rate from now through until the completion of 2017, as a result of the omnipresence of smartphones and tablet computers. Location-based commerce is forecasted to be one of the primary initiatives that will exist among the mobile environment within the next three years. In fact, location-based services were a key element of … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends

Industry giants join effort to accept credit card payments through mobile phones

Industry giants join effort to accept credit card payments through mobile phones

Industry giants and market leaders are now reporting by the dozen that they are quietly working together to come up with a system for mobile payments that will allow consumers to use their mobile devices to pay for purchases with their accounts. Among the retailers were Target and Walmart, which have kept their mobile payment pursuits quite discreet, but that have been heading toward the traditional strategy to cut out as many middle-men as possible, as … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Payments

Sitomic releases print ad tracking with QR code manager

Sitomic releases print ad tracking with QR code manager

Sitomic.com has announced the launch of its QR Code Manager, which allows businesses to launch several QR code campaigns simultaneously and use them to collect visitor data from a number of different sources, making the successes of print ads much easier to track. Until now, it has been very challenging for marketers to obtain statistics from their print campaigns. However, the use of QR codes has made it far easier to measure the activity generated from … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes

eBay secures new mobile partnerships and predicts significant m-commerce growth this year

eBay secures new mobile partnerships and predicts significant m-commerce growth this year

eBay Inc. has announced that they are predicting significant volume growth in its m-commerce segment, as well as in its regular e-commerce and auction website, as it anticipates a sizeable increase in the number of people who use their smartphones to shop and pay for products. This online marketplace giant has already been making especially large steps forward into the mobile commerce environment, having developed new apps for its e-commerce platforms. The company has predicted that it … Read entire article »

Filed under: Featured News, International, Mobile Commerce, Mobile Payments

American government and military to use smartphones that can handle classified document exchanges

American government and military to use smartphones that can handle classified document exchanges

According to individuals taking part in the project, some officials in the United States will be receiving smartphones this year, which are capable of handling the exchange and transfer of government documents by way of cellular networks. The phones will be functioning on a specially modified version of the Android operating system by Google, which is being developed as an element of a broader initiative that includes the participation of several federal government agencies and contractors. The … Read entire article »

Filed under: Featured News, Mobile Commerce, United States

Consumers prefer mobile-commerce over their browsers instead of apps

Consumers prefer mobile-commerce over their browsers instead of apps

Zmags, a rich media company, has released the results of its recent survey which has shown that while most users of tablet computers had made purchases through those mobile devices over the holiday shopping season, most of them preferred to do so over their browsers as opposed to using branded apps. Among tablet owners, 87 percent had used their device to make at least one purchase during the holiday shopping period in 2011. The average amount … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends

Google sends the mobile ad marketplace beyond the forecasts of the industry

Google sends the mobile ad marketplace beyond the forecasts of the industry

The mobile advertising marketplace in the United States is currently in a state of explosion, and is growing much more rapidly than even the highest projections that had been made by the industry’s analysts. Google mobile search is currently receiving a great deal of the credit for the advertising business that reached all new heights last year and this year is already lining up to leave 2011’s figures in the dust. The recent surge in the ownership … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States

Nordstrom predicts growth in both e-commerce and m-commerce

Nordstrom predicts growth in both e-commerce and m-commerce

Nordstrom has revealed that the web is the channel where it is seeing the most growth, and it has now announced that it will be using a notable amount of its $1.5 billion in available capital to maintain and drive that growth. The company has recently celebrated its 111th birthday, and it is now developing significant mobile shopping offerings as well as features to personalize the purchasing experience. This will allow its site visitors to obtain … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, United States