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Mobile commerce seeing boom of in-app purchasing

Mobile commerce seeing boom of in-app purchasing

(adsbygoogle = window.adsbygoogle || []).push({}); Mobile commerce and app buying power drives ahead According to the CCS Insight and Distimo analyst firms’ joint App VU Global report, app developers are seeing that mobile commerce is becoming exceptionally strong through in-app purchases, boosting their own revenues as well as those for app stores such those at Apple and Google. Among the top 200 grossing apps at Google Play (formerly known as the Android Marketplace) and the Apple App Store, … Read entire article »

Filed under: Entertainment Industry, Featured News, Mobile Commerce, Mobile Marketing, Trends

As Yahoo! and Bing make a comeback, so does mobile ad momentum in 2012’s first quarter

As Yahoo! and Bing make a comeback, so does mobile ad momentum in 2012’s first quarter

According to the IgnitionOne quarterly release, the 2012 first quarter has continued to generate solid year-over-year increases in search advertising, following a record last quarter in 2011. First quarter 2012, saw a significant search spending year over year growth, increasing by 30.3 percent, which was more than twice the spending in the first quarters of both last year and the year before. This spike has been credited to the rebirth of both Yahoo! and Bing, as … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends

Rapidly increasing adoption of mobile devices boosts Google’s advertising income

Rapidly increasing adoption of mobile devices boosts Google’s advertising income

A Marin Software report has indicated that advertisers this year will increase their mobile paid search budgets by more than double, and that Google’s revenue from mobile adds will grow 4 to 8 times more rapidly than its ad revenue for desktop computers. The fast adoption of mobile devices such as smartphones and tablets is clearly altering the way consumers are using search engines, and this has caught the attention of advertisers. The report, which was … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends

Is it too early to gauge Google Wallet’s successes and failures?

Is it too early to gauge Google Wallet’s successes and failures?

Many reports have been released indicating that Google is considering ways to rework its Google Wallet, based on the recent announcement that two of the execs involved in the project have left it, and that the company is scrambling to try to get as many wireless carriers to sign on to offer the mobile wallet as possible. This has led many to assume that Google Wallet is facing significant unexpected struggles, though there have been a … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Payments

Pinkberry announces implementation of Google Wallet

Pinkberry announces implementation of Google Wallet

Pinkberry has announced that it has expanded its current mobile strategy to include the implementation of the Google Wallet, to allow consumers to pay for their purchases, receive discounts, and redeem coupons, through the use of their mobile devices. The yogurt retailer, Pinkberry, started in 2005 in California, and that has since spread across the country and around the world with more than 175 locations. Through a partnership with Micros Systems Inc., Pinkberry has been able … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Payments, Near Field Communications, Trends

How to reach the coveted target market of moms with mobile devices

How to reach the coveted target market of moms with mobile devices

Mothers represent one of the most desired target markets and are desired by virtually every brand, but many don’t know how to reach them – especially in the new mobile marketplace. This is one of the largest demographics for using a product and then either blogging about their experiences, or sharing it through social media. There are currently approximately 4 million blogging moms in the United States. Though they are using their computers to share their … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing

The continuing importance of location to mobile commerce and marketing

The continuing importance of location to mobile commerce and marketing

According to the latest Mind Commerce Publishing report, entitled “Mobile Location Commerce 2012-2017”, mobile commerce is predicted to achieve a 39 percent compound growth rate from now through until the completion of 2017, as a result of the omnipresence of smartphones and tablet computers. Location-based commerce is forecasted to be one of the primary initiatives that will exist among the mobile environment within the next three years. In fact, location-based services were a key element of … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends

Industry giants join effort to accept credit card payments through mobile phones

Industry giants join effort to accept credit card payments through mobile phones

Industry giants and market leaders are now reporting by the dozen that they are quietly working together to come up with a system for mobile payments that will allow consumers to use their mobile devices to pay for purchases with their accounts. Among the retailers were Target and Walmart, which have kept their mobile payment pursuits quite discreet, but that have been heading toward the traditional strategy to cut out as many middle-men as possible, as … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Payments