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Mobile marketing revenue at Google to hit $20 billion in 3 years

Mobile marketing revenue at Google to hit $20 billion in 3 years

A Marin Software report has shown that these earnings are expected to skyrocket by 2016. Noone can deny that mobile marketing and search have already become highly important businesses for Google, but a recent projection included in a Marin Software report is showing that revenues in this area will be skyrocketing over the next few years. This new report with the lofty estimates were released this week and used Cowen and Company data. The mobile marketing report suggests … Read entire article »

Filed under: Mobile Marketing, Trends

How to Perfect the Augmented Shopping Experience

How to Perfect the Augmented Shopping Experience

Between near field communication (NFC) and QR codes, retail shopping is transforming. All it takes is a quick tap of an iPhone or Android and customers are introduced to the next generation shopping experience. The perfect augmented shopping experience combines the appeal of online shopping and traditional shopping. While consumers are quickly embracing the augmented shopping experience, retailers are missing the mark. “The ability to instantly get reviews and price comparisons while shopping has completely broken down … Read entire article »

Filed under: Augmented Reality, Fashion/Art, Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Social Media Marketing

Is NFC necessary for secure mobile payments?

Is NFC necessary for secure mobile payments?

Or will other technology swoop in on the mobile payments market… When the topic is mobile payments, Google is quick to come to the forefront of a discussion, but as that company’s Google Wallet has been slower to catch on than some had predicted, and it is based on NFC technology, which isn’t yet available in the majority of smartphones, many are wondering whether near field communications technology is truly necessary for secure contactless payments to … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Payments, Near Field Communications

Google offers a year of free mobile hosting and site customization

Google offers a year of free mobile hosting and site customization

Free mobile site from Google Google has announced that it is going to make a massive effort to help bring more sites to the mobile web, and that for a year, it is willing to pay the bill in order to accomplish that goal. The search engine giant is working with Duda Mobile, a mobile web optimization startup, to offer 12 months of free mobile site hosting and mobile website optimizing to help to fill in and … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends

Mobile commerce seeing boom of in-app purchasing

Mobile commerce seeing boom of in-app purchasing

Mobile commerce and app buying power drives ahead According to the CCS Insight and Distimo analyst firms’ joint App VU Global report, app developers are seeing that mobile commerce is becoming exceptionally strong through in-app purchases, boosting their own revenues as well as those for app stores such those at Apple and Google. Among the top 200 grossing apps at Google Play (formerly known as the Android Marketplace) and the Apple App Store, 60 percent of all … Read entire article »

Filed under: Entertainment Industry, Featured News, Mobile Commerce, Mobile Marketing, Trends

As Yahoo! and Bing make a comeback, so does mobile ad momentum in 2012’s first quarter

As Yahoo! and Bing make a comeback, so does mobile ad momentum in 2012’s first quarter

According to the IgnitionOne quarterly release, the 2012 first quarter has continued to generate solid year-over-year increases in search advertising, following a record last quarter in 2011. First quarter 2012, saw a significant search spending year over year growth, increasing by 30.3 percent, which was more than twice the spending in the first quarters of both last year and the year before. This spike has been credited to the rebirth of both Yahoo! and Bing, as … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends

Rapidly increasing adoption of mobile devices boosts Google’s advertising income

Rapidly increasing adoption of mobile devices boosts Google’s advertising income

A Marin Software report has indicated that advertisers this year will increase their mobile paid search budgets by more than double, and that Google’s revenue from mobile adds will grow 4 to 8 times more rapidly than its ad revenue for desktop computers. The fast adoption of mobile devices such as smartphones and tablets is clearly altering the way consumers are using search engines, and this has caught the attention of advertisers. The report, which was … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Trends

Is it too early to gauge Google Wallet’s successes and failures?

Is it too early to gauge Google Wallet’s successes and failures?

Many reports have been released indicating that Google is considering ways to rework its Google Wallet, based on the recent announcement that two of the execs involved in the project have left it, and that the company is scrambling to try to get as many wireless carriers to sign on to offer the mobile wallet as possible. This has led many to assume that Google Wallet is facing significant unexpected struggles, though there have been a … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Payments