Google spots important weakness in m-commerce

Mobile Commerce

While m-commerce is still taking hold of a growing portion of the shopping market for the holiday season, the majority of the top advertisers on Google have damaged their opportunities for maximizing the potential of the trend by failing to offer a mobile optimized website. This, regardless of the fact that research from Google itself has demonstrated that the amount of interaction between consumers and businesses by way of mobile increased by almost three times between 2009 and 2011, and that this number continues to rise. In fact, 79 percent…

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Tools for mobile publishing released by Google


The king of the search engines, Google, has unveiled yet another line of products; this time focusing on mobile technology, including a mobile publishing option that allows brands to better optimize their sites so that users of mobile devices will be able to view them properly. The new service has been named the Google Sites Mobile Landing Page, and, according to its representatives, will allow any website owner to “create a mobile site in minutes, not days.” Moreover, its users don’t need to have “any coding experience”. The service is…

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