New features added to Google Shopping improves experience for mobile users

Google Shopping - Mobile phone use

Google launches multiple mobile-friendly shopping features. Mobile shoppers can enjoy new features to enhance their Google Shopping experience. Among these features include direct buying, price tracking alerts, Google Images product comparisons, and more. Google is improving its mobile shopping experience in time for the biggest shopping season of the year. Thanksgiving is in less than two months, which means that the biggest shopping season of the year will soon be here. The new Google Shopping features, particularly those that have bolstered the Google mobile shopping experience, will help the tech…

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Google to target smartphone shoppers with new mobile advertising strategy

mobile advertising strategy - Google search on mobile device

Google intends to push new ads on its apps to boost revenue from mobile shoppers. The Alphabet Inc. owned company is enhancing its mobile advertising strategy and plans to place ads in several new spots on its apps. The expansion of its advertising real estate will include ads featured on the homepage of its smartphone app worldwide, more ads in Maps as well as ads with image galleries in search results, reports Reuters. Google wants to make it easier for its users to discover and buy new products. The search…

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