Local inventory ads tested by Google to boost search monetization

Mobile Google search traffic

Mobile marketing will soon be changing again as consumers see recommendations based on items in stock. Google is moving forward with a new type of mobile marketing involving local inventory ads. These are designed to improve the monetization of local searches conducted through its mobile search engine. These new mobile advertisements may replace certain local business search query results. These local inventory ads may soon be displayed in search query results where local businesses and their basic info used to hold local pack spots. The mobile advertisements would be carefully…

Read More

Google mobile search to assist Black Friday shoppers

Google mobile search holiday christmas black friday

Consumers planning to use m-commerce to research products ahead of the start of holiday shopping could benefit. This week, the web’s largest search engine has launched the latest way in which it will be assisting shoppers to better understand products head of Black Friday, by boosting its Google mobile search results features. From the comfort of their mobile devices, shoppers will be able to better research products using m-commerce. The latest feature of Google mobile search gives shoppers the chance to be able to benefit from improved m-commerce results with…

Read More

Mobile search word with the most use is “Facebook”

Facebook mobile payments

This was the most commonly searched for term yet this year according to research. A research firm called Mobile Commerce, which is responsible for the management of approximately five billion American and British mobile search requests every year has reported that “Facebook” is the most commonly searched for term yet again in 2012. This insight was provided with regards to smartphone and tablet consumer habits. The mobile search term of “Facebook” topped the list, but in second place was “Google”, with a third spot being held by YouTube. For those…

Read More

What the latest mobile search statistics should say to you

mobile marketing search statistics

Thinks to consider about the rise of traffic over smartphones and tablets Mobile search statistics are showing that searching over smartphones and tablet computers are growing in their importance as an increasing number of people are using their devices to locate the best nearby restaurant, the closest sporting goods store, or simply to find contact information for a business. There has been a tremendous amount of growth over the last year, illustrating how rapidly it is all happening. In May 2011, for example, mobile search statistics showed that the share…

Read More

Rapidly increasing adoption of mobile devices boosts Google’s advertising income

Mobile gaming

A Marin Software report has indicated that advertisers this year will increase their mobile paid search budgets by more than double, and that Google’s revenue from mobile adds will grow 4 to 8 times more rapidly than its ad revenue for desktop computers. The fast adoption of mobile devices such as smartphones and tablets is clearly altering the way consumers are using search engines, and this has caught the attention of advertisers. The report, which was produced by the top online advertising management platform for agencies and advertisers, Marin Software,…

Read More

Google files for patent for mobile ad sensitive to light, sound, and temperature

Google mobile ads

Google has been making several moves to prepare for the predicted spike in mobile marketing this year and to continue to deliver highly effective mobile advertising options, such as its recent patenting of mobile ads that are temperature, noise, and light sensitive. This effort has been made to help Google to better deliver its ads based on the specific environment of a smartphone user, when combined with his or her behavioral profile. Its filing was granted through US patent 8,138,930 and allows a mobile device such as a smartphone to…

Read More

Google sends the mobile ad marketplace beyond the forecasts of the industry

Mobile Advertising trends

The mobile advertising marketplace in the United States is currently in a state of explosion, and is growing much more rapidly than even the highest projections that had been made by the industry’s analysts. Google mobile search is currently receiving a great deal of the credit for the advertising business that reached all new heights last year and this year is already lining up to leave 2011’s figures in the dust. The recent surge in the ownership of smartphones and the omnipresence of the mobile ad networks – such as…

Read More

How Google Commerce Search will improve mobile shopping just in time for the holidays

Tablet t-Commerce

M-commerce is rapidly on the grow, especially in terms of shopping queries originating from mobile devices, and Google Commerce Search will only help to build on that experience. If there is one thing that consumers are demonstrating, it is that shopping and the use of their mobile devices goes hand-in-hand. It is changing the way that people shop, and they are looking for improved tools and resources to make the experience better, simpler and more effective. In this light, experts are recommending that e-commerce sites make a high priority of…

Read More

Google Announces Instant Pages for Consumer Search Engine Queries

Google

The internet marketing industry’s latest news has come from the Inside Search event held by Google, where the search engine giant made a number of announcements regarding Instant Pages and the latest issues that will impact the ways in which consumers will be using Google in order to perform a query.   Instant Pages is now being offered by Google to allow users to obtain access to information instantaneously before the links have been clicked.  This tool is designed to add to the rewards of those websites who have worked to…

Read More

GNC’s thought process behind their clean and easy mobile site

Example of a good search mobile website

Another merchant takes advantage of the growing mobile platforms and the numerous tools that can be used. General Nutrition Centers Inc., (GNC) recently launched their new mobile commerce site. With the help of an m-commerce technology provider and Google Commerce Search, they achieved a unique and improved site. GNC wanted something different than the typical mobile commerce shopping site. They wanted to do something that would make them stand out among any competitors. Their new site offers certain functions and features that many retailers aren’t adding to their m-commerce sites.…

Read More