The tech giant intends to completely change its ad targeting, though not for a couple of years. Google has announced that it will be altering its mobile marketing tracking on the Android operating system which runs on billions of devices worldwide. The move is a response to a privacy issue that its top rival Apple has already addressed in iOS. The mobile marketing move has already been made be Apple, which made a similar shift for its iPhones. This strategy to alter ad tracking is the result of rising pressure…
Read More
