With an eye on mobile shoppers, the tech giant is adding comparisons and deal notifications. Google Shopping has been gearing up for this year’s holiday season which is expected to be larger than ever online as consumers avoid heading out to stores amid the pandemic. New features are being added to make it easier for buyers to purchase from local shops. Among the new Google Shopping features added in time for the holiday purchasing rush include price comparisons, deal notifications, and even information about local stores such as the availability…
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Google may soon add M-commerce “Buy” buttons to mobile shopping ads
This new addition could begin as soon as a matter of weeks from now and could considerably change mobile behaviors. A rumor that has long existed about m-commerce buttons that would allow mobile device users to be able to click “buy” directly from an ad that they see so that they can purchase what they’re seeing simply by tapping the screen on an advertisement, but now it looks like that could be a reality in the very near future. This could cause consumers to alter their mobile shopping behaviors just…
Read MoreGoogle nixes NFC technology for mobile commerce platform
Mobile commerce platform to go NFC-free Google has been making an effort to overhaul its mobile commerce platform, called Google Wallet. The Wallet was launched in late 2011 and is meant to store financial information and facilitate payments from a mobile device. The platform has become relatively popular despite a turbulent launch and some concerns regarding security. The Wallet is based on NFC technology, which means only devices equipped with this technology can actually use it. This has become one of the greatest criticisms of the mobile commerce platform among…
Read MoreMobile commerce revenue at Google Play approaching that of Apple’s App Store
The earnings from the two different application marketplaces are starting to near par with one another. The results of a new data analysis have just been released by Distimo, and have suggested that the mobile commerce revenue being brought in by Google Play for Android is experiencing a rapid growth. This success is indicating that the app revenues from Android devices is approaching that of Apple’s. Distimo is a trusted mobile commerce app store analytics provider for developers. This firm’s data has, therefore, indicated that the opportunities for developers of…
Read MoreGoogle takes new approach on mobile commerce
Google has not given up on mobile commerce Google has shown a strong interest in the realm of mobile commerce, but the company has yet to find significant traction in this sector with its various services. Mobile commerce has become very popular with consumers as it exemplifies a more convenient way to shop and purchase products. Google launched its own mobile commerce platforms some time ago, called the Google Wallet, which aimed to be the most popular platform for mobile consumers. This was not the case, however, and the Wallet…
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